This research aims to explore the factors influencing Chinese consumers’ purchase decisions regarding purchasing of condominiums for residential purposes in Thailand, and to understand consumers’ rationale and concerns in relation to these factors. Data were collected through semi-structured in-depth interviews with respondents of Chinese nationality, selected through purposive sampling. The qualitative data were coded and analyzed using the NVIVO program. As a key finding of the study, the author identified 17 key factors comprising (1) location, (2) functionality, (3) expenses, (4) safety, (5) future rental or sale opportunities, (6) scenery and surroundings, (7) facilities, (8) reputation of developer, (9) growth trend of property price, (10) interior decoration, (11) ventilation, (12) number of floors, (13) physical condition of the condominium, (14) type of residential project, (15) construction quality, (16) property management, and (17) design. The study generates a wide range of factors, rational and concerns of this particular market segment due to qualitative nature of the study, which ultimately contributes a more thorough research model for future quantitative study.
{"title":"Exploring the Factors Influencing Chinese Consumers’ Condominium Purchase Decision","authors":"Pak Thaldumrong","doi":"10.59865/abacj.2024.32","DOIUrl":"https://doi.org/10.59865/abacj.2024.32","url":null,"abstract":"This research aims to explore the factors influencing Chinese consumers’ purchase decisions regarding purchasing of condominiums for residential purposes in Thailand, and to understand consumers’ rationale and concerns in relation to these factors. Data were collected through semi-structured in-depth interviews with respondents of Chinese nationality, selected through purposive sampling. The qualitative data were coded and analyzed using the NVIVO program. As a key finding of the study, the author identified 17 key factors comprising (1) location, (2) functionality, (3) expenses, (4) safety, (5) future rental or sale opportunities, (6) scenery and surroundings, (7) facilities, (8) reputation of developer, (9) growth trend of property price, (10) interior decoration, (11) ventilation, (12) number of floors, (13) physical condition of the condominium, (14) type of residential project, (15) construction quality, (16) property management, and (17) design. The study generates a wide range of factors, rational and concerns of this particular market segment due to qualitative nature of the study, which ultimately contributes a more thorough research model for future quantitative study.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"5 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141797530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
New ventures are a crucial engine of national economic growth. However, the statistics show that only 10% of total new ventures survive more than five years and continue business operations. The high number of failed startups impacts the economic system (e.g., increasing the unemployment rate). Crucially, many articles have pinpointed the antecedent factors of failure and identified those leading to the survival of new firms, but fewer research studies exist in the context of Thailand. There has been a call for future research extending beyond Western countries. Therefore, this study aims to investigate the determinants of new venture survival in Thailand. Through a qualitative research approach, data were collected via online interviews with startup managers, observations, and document analysis. There were 31 participants in this study. The external, internal, and individual determinants consisted of 18 themes affecting new venture survival in Thailand.
{"title":"Determinants of New Venture Survival: A Case Study of Startups in Thailand","authors":"Nuttaree Kraivichien, Oranuch Pruetipibultham","doi":"10.59865/abacj.2024.33","DOIUrl":"https://doi.org/10.59865/abacj.2024.33","url":null,"abstract":"New ventures are a crucial engine of national economic growth. However, the statistics show that only 10% of total new ventures survive more than five years and continue business operations. The high number of failed startups impacts the economic system (e.g., increasing the unemployment rate). Crucially, many articles have pinpointed the antecedent factors of failure and identified those leading to the survival of new firms, but fewer research studies exist in the context of Thailand. There has been a call for future research extending beyond Western countries. Therefore, this study aims to investigate the determinants of new venture survival in Thailand. Through a qualitative research approach, data were collected via online interviews with startup managers, observations, and document analysis. There were 31 participants in this study. The external, internal, and individual determinants consisted of 18 themes affecting new venture survival in Thailand.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"2 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141797310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Rita, Arief B. Kristanto, Riskin Hidayat, Pambayun Kinasih Yekti Nastiti, Petrus A. Usmanij
This study examines the direct effects of human capital (HC), structural capital (SC), and relational capital (RC), on MSE performance (MP), and analyzes the mediating impact of competitive advantage (CA) on the relationship between HC, SC, and RC with MP using a partial least square-structural equation modeling (PLS-SEM) technique. This study also adds CA as a mediating variable to reflect the research setting of batik tulis MSEs in Indonesia. The study documents that HC and RC have a significant effect on CA. HC, RC, and CA have a significant positive effect on MP. The partial mediating role of CA is demonstrated in the indirect pathway of HC, SC, and RC to MP. Intangible capital (non-financial capital) can be a vital asset to increase CA and MP, especially when facing the crisis caused by the pandemic. The findings provide a model for consideration by related parties in improving community welfare through increasing MP, taking into account the determinants of HC, SC, RC, and CA.
本研究探讨了人力资本（HC）、结构资本（SC）和关系资本（RC）对微型企业绩效（MP）的直接影响，并采用偏最小二乘法-结构方程建模（PLS-SEM）技术分析了竞争优势（CA）对人力资本、结构资本和关系资本与微型企业绩效之间关系的中介影响。本研究还增加了 CA 作为中介变量，以反映印度尼西亚蜡染图利中小型企业的研究背景。研究结果表明，HC 和 RC 对 CA 有显著影响。HC、RC 和 CA 对 MP 有显著的积极影响。CA的部分中介作用体现在HC、SC和RC对MP的间接影响上。无形资本（非金融资本）是提高 CA 和 MP 的重要资产，尤其是在面临大流行病造成的危机时。研究结果提供了一个模型，供相关各方在考虑 HC、SC、RC 和 CA 的决定因素的情况下，通过增加 MP 来改善社区福利。
{"title":"The Determinants and Effects of Competitive Advantage of Lasem Batik Tulis MSEs","authors":"M. Rita, Arief B. Kristanto, Riskin Hidayat, Pambayun Kinasih Yekti Nastiti, Petrus A. Usmanij","doi":"10.59865/abacj.2024.30","DOIUrl":"https://doi.org/10.59865/abacj.2024.30","url":null,"abstract":"This study examines the direct effects of human capital (HC), structural capital (SC), and relational capital (RC), on MSE performance (MP), and analyzes the mediating impact of competitive advantage (CA) on the relationship between HC, SC, and RC with MP using a partial least square-structural equation modeling (PLS-SEM) technique. This study also adds CA as a mediating variable to reflect the research setting of batik tulis MSEs in Indonesia. The study documents that HC and RC have a significant effect on CA. HC, RC, and CA have a significant positive effect on MP. The partial mediating role of CA is demonstrated in the indirect pathway of HC, SC, and RC to MP. Intangible capital (non-financial capital) can be a vital asset to increase CA and MP, especially when facing the crisis caused by the pandemic. The findings provide a model for consideration by related parties in improving community welfare through increasing MP, taking into account the determinants of HC, SC, RC, and CA.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"118 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141801920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yasri Yasri, Vidyarini Dwita, Mia Ayu Agustina, Noor Fadhiha Mokhtar
This study examines the influence of brand authenticity on brand choice among SMEs’ local specialty food brands by the millennial generation, with the roles of brand trust, brand love, and brand value, examined as meditating variables. Survey data were collected from a sample of 770 SME customers who bought local specialty food in Indonesia. A convenience sampling technique was applied, and partial least squares–based structural equation modeling was utilized for data analysis. Primary data were collected using a survey method to distribute structured questionnaires. The results showed that all direct effects in the proposed model had a significant impact, except for the relationships of brand trust and brand value with brand choice. Similarly, brand trust, brand love, and brand value proved to be mediating variables. This study attempts to fill a gap in the literature by investigating how brand love influences brand choice for local specialty food brands at SMEs, especially in emerging markets.
{"title":"Enforcement Branding Choice for SMEs Specialty Food Brands Among Indonesian Millennials","authors":"Yasri Yasri, Vidyarini Dwita, Mia Ayu Agustina, Noor Fadhiha Mokhtar","doi":"10.59865/abacj.2024.31","DOIUrl":"https://doi.org/10.59865/abacj.2024.31","url":null,"abstract":"This study examines the influence of brand authenticity on brand choice among SMEs’ local specialty food brands by the millennial generation, with the roles of brand trust, brand love, and brand value, examined as meditating variables. Survey data were collected from a sample of 770 SME customers who bought local specialty food in Indonesia. A convenience sampling technique was applied, and partial least squares–based structural equation modeling was utilized for data analysis. Primary data were collected using a survey method to distribute structured questionnaires. The results showed that all direct effects in the proposed model had a significant impact, except for the relationships of brand trust and brand value with brand choice. Similarly, brand trust, brand love, and brand value proved to be mediating variables. This study attempts to fill a gap in the literature by investigating how brand love influences brand choice for local specialty food brands at SMEs, especially in emerging markets.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"50 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141799736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yu He, Siwarit Pongsakornrungsilp, P. Pongsakornrungsilp, Yeamdao Narangajavana, Vikas Kumar
With the increasing significance of Nano-influencer in social commerce, their citizenship behaviors have become crucial in shaping perceptions of value. To investigate the relationship between Nano-influencers citizenship behavior (NICB), perceived value, and their stickiness to the social commerce platform (SCP), this study employs a multi-dimension approach. The data was collected from 393 Nano-influencers in China who have formed partnerships with at least one SCP, and analyzed by Smart-PLS software. The findings suggest that there is a positive correlation between NICB and perceived value, and that NICB directly impacts nano-influencers’ stickiness to the SCP. In addition, Nano-influencers stickiness to the SCP is directly influenced by both utilitarian and emotional value, and these factors partially explain the relationship between NICB and stickiness to the SCP. However, social value and epistemic values do not have an impact on stickiness to the SCP, nor do they mediate the relationship between NICB and stickiness to the SCP. The study's conclusions advance our understanding of NICB and provide business professionals with practical marketing strategies that optimize Nano-influencers value. Keywords: Nano-influencers citizenship behavior, utilitarian value, emotional value, social value, epistemic value, Stickiness to the Social Commerce Platform
{"title":"How Nano-Influencers Citizenship Behavior Affect Their Stickiness to the Social Commerce Platform? The Roles of Perceived Value","authors":"Yu He, Siwarit Pongsakornrungsilp, P. Pongsakornrungsilp, Yeamdao Narangajavana, Vikas Kumar","doi":"10.59865/abacj.2024.28","DOIUrl":"https://doi.org/10.59865/abacj.2024.28","url":null,"abstract":"With the increasing significance of Nano-influencer in social commerce, their citizenship behaviors have become crucial in shaping perceptions of value. To investigate the relationship between Nano-influencers citizenship behavior (NICB), perceived value, and their stickiness to the social commerce platform (SCP), this study employs a multi-dimension approach. The data was collected from 393 Nano-influencers in China who have formed partnerships with at least one SCP, and analyzed by Smart-PLS software. The findings suggest that there is a positive correlation between NICB and perceived value, and that NICB directly impacts nano-influencers’ stickiness to the SCP. In addition, Nano-influencers stickiness to the SCP is directly influenced by both utilitarian and emotional value, and these factors partially explain the relationship between NICB and stickiness to the SCP. However, social value and epistemic values do not have an impact on stickiness to the SCP, nor do they mediate the relationship between NICB and stickiness to the SCP. The study's conclusions advance our understanding of NICB and provide business professionals with practical marketing strategies that optimize Nano-influencers value. \u0000Keywords: Nano-influencers citizenship behavior, utilitarian value, emotional value, social value, epistemic value, Stickiness to the Social Commerce Platform","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media has become ubiquitous in the lives of young adults, exposing them constantly to their peers’ online activities and an influx of commercial content that triggers impulsive purchases. Drawing insights from theoretical and empirical literature, the current study proposes a conceptual model to help explain what leads young adult consumers to impulse buy while using social media platforms for social interaction. The model was tested using partial least squares structural equation modeling, with data collected from 416 young adults from Thailand. The findings revealed that the social interaction motive elicits both hedonic browsing and upward social comparison. Hedonic browsing also acts as an antecedent of upward social comparison. The increased intensity of browsing and comparison elevates the likelihood of impulse buying. The study also found that hedonic browsing mediates the relationship between social interaction motives and upward social comparison. This comparison variable, in turn, mediates the connection between browsing and buying. However, the frequency of social media use does not have significant moderating effects on the relationships among hedonic browsing, upward social comparison, and impulse buying. These findings have significant practical and theoretical implications.
{"title":"Socialization and Impulse Buying of Young Adults in S-Commerce: Mediating Roles of Hedonic Browsing and Upward Social Comparison","authors":"Penjuree Kanthawongs, F. Jabutay","doi":"10.59865/abacj.2024.29","DOIUrl":"https://doi.org/10.59865/abacj.2024.29","url":null,"abstract":"Social media has become ubiquitous in the lives of young adults, exposing them constantly to their peers’ online activities and an influx of commercial content that triggers impulsive purchases. Drawing insights from theoretical and empirical literature, the current study proposes a conceptual model to help explain what leads young adult consumers to impulse buy while using social media platforms for social interaction. The model was tested using partial least squares structural equation modeling, with data collected from 416 young adults from Thailand. The findings revealed that the social interaction motive elicits both hedonic browsing and upward social comparison. Hedonic browsing also acts as an antecedent of upward social comparison. The increased intensity of browsing and comparison elevates the likelihood of impulse buying. The study also found that hedonic browsing mediates the relationship between social interaction motives and upward social comparison. This comparison variable, in turn, mediates the connection between browsing and buying. However, the frequency of social media use does not have significant moderating effects on the relationships among hedonic browsing, upward social comparison, and impulse buying. These findings have significant practical and theoretical implications.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141803559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to examine the mediating effect of organizational innovation capability on the relationship between disruptive innovation and organizational performance. Data collection was implemented through a mail survey method via questionnaires completed by the executive managers of Thai-listed firms. Of the returned and completed surveys, 148 questionnaires were deemed usable. Statistical analysis was performed by means of structural equation modelling, to test the hypothesized relationships. Results indicated that organizational innovation capability plays a vital role through its mediating effect on the relationship between disruptive innovation (technological disruption and market disruption) and organizational performance. The findings contribute insights for current and large firms regarding the influence of disruptive innovation, indicating that this ensures enhanced organizational performance via organizational innovation capability. More importantly, the study also increases the knowledge of disruptive innovation, informing predictions and assisting decision-makers involved in generating firms’ competitive advantages.
{"title":"The Role of Organizational Innovation Capability in The Relationship Between Disruptive Innovation and Organizational Performance of Thai Listed Firms","authors":"Sumittra Jirawuttinunt, Achariya Issarapaiboon, Chureeporn Mueangjum, Veeraya Pataraarechachai","doi":"10.59865/abacj.2024.27","DOIUrl":"https://doi.org/10.59865/abacj.2024.27","url":null,"abstract":" This research aims to examine the mediating effect of organizational innovation capability on the relationship between disruptive innovation and organizational performance. Data collection was implemented through a mail survey method via questionnaires completed by the executive managers of Thai-listed firms. Of the returned and completed surveys, 148 questionnaires were deemed usable. Statistical analysis was performed by means of structural equation modelling, to test the hypothesized relationships. Results indicated that organizational innovation capability plays a vital role through its mediating effect on the relationship between disruptive innovation (technological disruption and market disruption) and organizational performance. The findings contribute insights for current and large firms regarding the influence of disruptive innovation, indicating that this ensures enhanced organizational performance via organizational innovation capability. More importantly, the study also increases the knowledge of disruptive innovation, informing predictions and assisting decision-makers involved in generating firms’ competitive advantages.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"94 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141664226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
W. Srisawasdi, Sylvia Szabo, Seree Park, T. Tsusaka, Zoe Matthews
While there are studies examining the relationship between COVID-19 policies and international trade, there is still limited evidence examining the relationships between international trade and household welfare during the COVID-19 pandemic. To fill this gap, this study examined the presupposed associations between international trade and household welfare in OECD countries. The study applies the fixed effects regression method to analyze panel data compiled from the UN COMTRADE and the OECD Social and Welfare Statistics databases. The findings reveal that international trade flows show significant associations with various aspects of household welfare indicators including unemployment rate, labor underutilization rate and household savings. Furthermore, the results show that the COVID-19 pandemic had significant effects on labor underutilization, household consumption, and household savings. Policy recommendations are addressed based on the key findings.
{"title":"Impacts of Trade Flows on Household Welfare During Covid-19 Pandemic: Evidence from OECD Countries","authors":"W. Srisawasdi, Sylvia Szabo, Seree Park, T. Tsusaka, Zoe Matthews","doi":"10.59865/abacj.2024.26","DOIUrl":"https://doi.org/10.59865/abacj.2024.26","url":null,"abstract":"While there are studies examining the relationship between COVID-19 policies and international trade, there is still limited evidence examining the relationships between international trade and household welfare during the COVID-19 pandemic. To fill this gap, this study examined the presupposed associations between international trade and household welfare in OECD countries. The study applies the fixed effects regression method to analyze panel data compiled from the UN COMTRADE and the OECD Social and Welfare Statistics databases. The findings reveal that international trade flows show significant associations with various aspects of household welfare indicators including unemployment rate, labor underutilization rate and household savings. Furthermore, the results show that the COVID-19 pandemic had significant effects on labor underutilization, household consumption, and household savings. Policy recommendations are addressed based on the key findings.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"98 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141664316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lifelong learning is a crucial process that contributes to the continuous professional advancement opportunities for teachers. To promote teachers as lifelong learners, it is essential to leverage comprehensive insights into key mobilizing factors for lifelong learning, including a Lifelong Learning Mindset, Learning Habits, and Self-Directed Learning. This research aims to 1) develop measurement instruments for teachers’ Lifelong Learning Mindset, Learning Habits, and Self-Directed Learning, and to 2) examine the quality of the measurement instruments, including the establishment of norms for all three variables. The research sample consisted of 943 elementary school teachers, selected using stratified random sampling. The measurement instrument consisted of a questionnaire containing 35 items each utilizing a 5-point rating scale. The research findings show that item content validity ratio (CVR) values for each of the instrument subscales ranged between .71 and 1.00, while the content validity index (S-CVI) value for the entire scale was .97. The internal consistency reliability values for the individual variable subscales ranged from .925 to .963, while the construct validity using Confirmatory Factor Analysis (CFA) as measured by the Mplus program showed that the measurement model fit the empirical data at the .05 significance level. This study also established percentile norms for the developed instruments.
{"title":"Development of Measurement Instruments for Teachers’ Lifelong Learning Mindset, Learning Habits and Self-Directed Learning","authors":"Tanaporn Wongwanich, Wirathep Pathumcharoenwattana, Archanya Ratana-Ubol","doi":"10.59865/abacj.2024.24","DOIUrl":"https://doi.org/10.59865/abacj.2024.24","url":null,"abstract":"Lifelong learning is a crucial process that contributes to the continuous professional advancement opportunities for teachers. To promote teachers as lifelong learners, it is essential to leverage comprehensive insights into key mobilizing factors for lifelong learning, including a Lifelong Learning Mindset, Learning Habits, and Self-Directed Learning. This research aims to 1) develop measurement instruments for teachers’ Lifelong Learning Mindset, Learning Habits, and Self-Directed Learning, and to 2) examine the quality of the measurement instruments, including the establishment of norms for all three variables. The research sample consisted of 943 elementary school teachers, selected using stratified random sampling. The measurement instrument consisted of a questionnaire containing 35 items each utilizing a 5-point rating scale. The research findings show that item content validity ratio (CVR) values for each of the instrument subscales ranged between .71 and 1.00, while the content validity index (S-CVI) value for the entire scale was .97. The internal consistency reliability values for the individual variable subscales ranged from .925 to .963, while the construct validity using Confirmatory Factor Analysis (CFA) as measured by the Mplus program showed that the measurement model fit the empirical data at the .05 significance level. This study also established percentile norms for the developed instruments.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"6 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141099152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aimed to study the causal factors affecting the business performance of private hospitals in Thailand from a management perspective. The sample consisted of 411 executives from private hospitals in Thailand, selected through purposive sampling. Data were collected via questionnaire, with SEM being used for analysis. The results indicated that the development of an enterprise resource system, including the competency and capability of entrepreneurs, positively influenced the focus on competitive differentiation. In turn, this focus had a positive effect on customer relationship management. Customer relationship management positively impacted brand loyalty, which subsequently enhanced business performance. In contrast, the competency and capability of entrepreneurs did not have an effect on business performance. The findings suggest that the growth and sustainability of business performance in private hospitals depends on various supportive factors. These range from policy formulation and the development of technological systems in services to strategies for building customer relationships, all contributing to competitive advantages, service loyalty, and success in achieving set goals.
本研究旨在从管理角度研究影响泰国私立医院经营业绩的因果因素。样本由泰国私立医院的 411 名高管组成，通过目的性抽样选出。研究通过问卷收集数据，并使用 SEM 进行分析。结果表明，企业资源系统的发展，包括企业家的能力和才干，对关注差异化竞争产生了积极影响。反过来，这种关注又对客户关系管理产生了积极影响。客户关系管理对品牌忠诚度产生了积极影响，从而提高了企业绩效。相比之下，企业家的能力和才干对企业绩效没有影响。研究结果表明，私立医院业务绩效的增长和可持续性取决于各种支持因素。这些因素包括政策制定、服务技术系统的发展以及建立客户关系的战略，所有这些都有助于提高竞争优势、服务忠诚度以及成功实现既定目标。
{"title":"Structural Equation Modeling for the Business Performance of Private Hospitals in Thailand: Management Perspective","authors":"Mallika Subongkod, Bharis Hongsakul","doi":"10.59865/abacj.2024.23","DOIUrl":"https://doi.org/10.59865/abacj.2024.23","url":null,"abstract":"This research aimed to study the causal factors affecting the business performance of private hospitals in Thailand from a management perspective. The sample consisted of 411 executives from private hospitals in Thailand, selected through purposive sampling. Data were collected via questionnaire, with SEM being used for analysis. The results indicated that the development of an enterprise resource system, including the competency and capability of entrepreneurs, positively influenced the focus on competitive differentiation. In turn, this focus had a positive effect on customer relationship management. Customer relationship management positively impacted brand loyalty, which subsequently enhanced business performance. In contrast, the competency and capability of entrepreneurs did not have an effect on business performance. \u0000The findings suggest that the growth and sustainability of business performance in private hospitals depends on various supportive factors. These range from policy formulation and the development of technological systems in services to strategies for building customer relationships, all contributing to competitive advantages, service loyalty, and success in achieving set goals.","PeriodicalId":52152,"journal":{"name":"ABAC Journal","volume":"21 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140967419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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