The Relationship between Food Healthiness, Trust, and the Intention to Reuse Food Delivery Apps: The Moderating Role of Eco-Friendly Packaging

IF 5.1 2区农林科学 Q1 FOOD SCIENCE & TECHNOLOGY Foods Pub Date : 2024-03-15 DOI:10.3390/foods13060890

Kyung-A Sun, Joonho Moon

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Abstract

The goal of this research is to investigate the relationship among food healthiness, trust, and the intention to reuse food delivery apps. Another purpose of this work is to examine the moderating effect of eco-friendly food packaging on the association between food healthiness and trust in food delivery apps. A survey was the main instrument for this work, with Amazon Mechanical Turk being used to collect the relevant data, resulting in a total of 343 observations. PROCESS model 7 was employed to test the research hypotheses. The results reveal that the intention to reuse is positively impacted by trust and food healthiness in food delivery apps. The results also uncover a significant moderating impact of eco-friendly packaging on the relationship between food healthiness and trust. The high food healthiness and high eco-friendly packaging group has the highest level of trust, while the low food healthiness and low eco-friendly packaging group has the lowest. The results of this research are therefore important because they clarify the relationship among these four attributes. Moreover, the results of this study have notable managerial implications.

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食品健康状况、信任度与重复使用食品配送应用程序的意愿之间的关系：环保包装的调节作用

本研究的目的是调查食品健康状况、信任度和重复使用送餐应用程序的意愿之间的关系。这项工作的另一个目的是研究环保食品包装对食品健康度和外卖应用程序信任度之间关系的调节作用。调查是这项工作的主要工具，通过 Amazon Mechanical Turk 收集相关数据，共获得 343 个观测值。采用 PROCESS 模型 7 检验研究假设。结果显示，食品配送应用程序中的信任度和食品健康度会对重复使用意愿产生积极影响。结果还揭示了环保包装对食品健康度和信任度之间关系的重要调节作用。高食品健康度和高环保包装组的信任度最高，而低食品健康度和低环保包装组的信任度最低。因此，本研究的结果非常重要，因为它们阐明了这四个属性之间的关系。此外，本研究的结果还具有显著的管理意义。

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来源期刊

Foods Immunology and Microbiology-Microbiology

CiteScore

7.40

自引率

15.40%

发文量

3516

审稿时长

15.83 days

期刊介绍： Foods (ISSN 2304-8158) is an international, peer-reviewed scientific open access journal which provides an advanced forum for studies related to all aspects of food research. It publishes reviews, regular research papers and short communications. Our aim is to encourage scientists, researchers, and other food professionals to publish their experimental and theoretical results in as much detail as possible or share their knowledge with as much readers unlimitedly as possible. There is no restriction on the length of the papers. The full experimental details must be provided so that the results can be reproduced. There are, in addition, unique features of this journal: manuscripts regarding research proposals and research ideas will be particularly welcomed electronic files or software regarding the full details of the calculation and experimental procedure, if unable to be published in a normal way, can be deposited as supplementary material we also accept manuscripts communicating to a broader audience with regard to research projects financed with public funds