Unveiling Digital Manipulation and Persuasion in e-Commerce: A Systematic Literature Review of Dark Patterns and Digital Nudging

IF 4.1 Q2 BUSINESS Journal of Internet Commerce Pub Date : 2024-03-25 DOI:10.1080/15332861.2024.2330813

Vibhav Singh, Niraj Kumar Vishvakarma, Vinod Kumar

引用次数: 0

Abstract

Dark patterns and digital nudging are persuasive techniques that influence customer decision-making in the digital world. This study analyzed 80 articles published in reputed peer-reviewed journals...

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揭示电子商务中的数字操纵和劝诱：关于黑暗模式和数字诱导的系统性文献综述

黑暗模式和数字诱导是在数字世界中影响客户决策的说服技术。本研究分析了发表在知名同行评审期刊上的 80 篇文章...

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来源期刊

Journal of Internet Commerce BUSINESS-

CiteScore

10.50

自引率

7.00%

发文量

期刊介绍： The business world has undergone many changes because of information technology, and the impact of the Internet may cause one of the biggest yet. While many people use the Internet for educational and entertainment purposes, organizations and companies are looking for ways to tie their internal networks to this global network to conduct electronic commerce. While companies have been conducting business electronically with suppliers and customers for many years, conducting online commerce via the Internet offers even greater opportunities for multinational, national, and even small businesses to cut costs, improve efficiency, and reach a global market.