Pub Date : 2024-05-09DOI: 10.1080/15332861.2024.2350324
Rıfgı Buğra Bağcı, Mertcan Taşçıoğlu
The online grocery industry’s swift expansion and intense competition underscore the urgency to tackle sustainable business and cost issues while adapting to consumer trends requires higher prices ...
{"title":"Proactive and Collaborative Strategies to Boost Customer-Brand Engagement and Experience: A Complexity Theory Approach","authors":"Rıfgı Buğra Bağcı, Mertcan Taşçıoğlu","doi":"10.1080/15332861.2024.2350324","DOIUrl":"https://doi.org/10.1080/15332861.2024.2350324","url":null,"abstract":"The online grocery industry’s swift expansion and intense competition underscore the urgency to tackle sustainable business and cost issues while adapting to consumer trends requires higher prices ...","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"65 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140938657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-10DOI: 10.1080/15332861.2024.2338699
Anh D. Pham, Trang T. T. Dao, Phuong M. Pham, Yen H. Pham, Huong T. Nguyen, Ly N. Pham
This study investigates the role of conformity in shaping the purchasing decisions of young consumers within the food and beverage (F&B) sector. Additionally, we explore how conformity moderates th...
{"title":"How Does Conformity Shape Influencer Marketing in the Food and Beverage Industry? A Case Study in Vietnam","authors":"Anh D. Pham, Trang T. T. Dao, Phuong M. Pham, Yen H. Pham, Huong T. Nguyen, Ly N. Pham","doi":"10.1080/15332861.2024.2338699","DOIUrl":"https://doi.org/10.1080/15332861.2024.2338699","url":null,"abstract":"This study investigates the role of conformity in shaping the purchasing decisions of young consumers within the food and beverage (F&B) sector. Additionally, we explore how conformity moderates th...","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"20 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140560134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dark patterns and digital nudging are persuasive techniques that influence customer decision-making in the digital world. This study analyzed 80 articles published in reputed peer-reviewed journals...
{"title":"Unveiling Digital Manipulation and Persuasion in e-Commerce: A Systematic Literature Review of Dark Patterns and Digital Nudging","authors":"Vibhav Singh, Niraj Kumar Vishvakarma, Vinod Kumar","doi":"10.1080/15332861.2024.2330813","DOIUrl":"https://doi.org/10.1080/15332861.2024.2330813","url":null,"abstract":"Dark patterns and digital nudging are persuasive techniques that influence customer decision-making in the digital world. This study analyzed 80 articles published in reputed peer-reviewed journals...","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"273 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140298689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-23DOI: 10.1080/15332861.2024.2330812
N Arizal, Nofrizal, Wita Dwika Listihana, Hadiyati
The study aimed to examine the direct impact of website design and security on trust and loyalty, with trust serving as a mediator. The research focused on Generation Z consumers purchasing e-comme...
该研究旨在探讨网站设计和安全性对信任度和忠诚度的直接影响，而信任度则是其中的中介因素。研究的重点是购买电子商务产品的 Z 世代消费者。
{"title":"Gen Z Customer Loyalty in Online Shopping: An Integrated Model of Trust, Website Design, and Security","authors":"N Arizal, Nofrizal, Wita Dwika Listihana, Hadiyati","doi":"10.1080/15332861.2024.2330812","DOIUrl":"https://doi.org/10.1080/15332861.2024.2330812","url":null,"abstract":"The study aimed to examine the direct impact of website design and security on trust and loyalty, with trust serving as a mediator. The research focused on Generation Z consumers purchasing e-comme...","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"1 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2024-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140198431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-31DOI: 10.1080/15332861.2023.2298582
Matti Haverila, Caitlin McLaughlin, Kai Haverila, Nashwa Nader
Brand communities are of great interest to marketers, and motivating participation in these communities has been explored from many different perspectives. The current study examined how men and wo...
{"title":"Brand Community Motives and Engagement: The Impact of Gender","authors":"Matti Haverila, Caitlin McLaughlin, Kai Haverila, Nashwa Nader","doi":"10.1080/15332861.2023.2298582","DOIUrl":"https://doi.org/10.1080/15332861.2023.2298582","url":null,"abstract":"Brand communities are of great interest to marketers, and motivating participation in these communities has been explored from many different perspectives. The current study examined how men and wo...","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"45 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139067547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-08DOI: 10.1080/15332861.2023.2234121
J. Canduela, Monika Gdanska-Ast, Kristen Marshall, C. Lindsay, R. Raeside
{"title":"Intention to Purchase through Parent Blogs: Evidence from Poland","authors":"J. Canduela, Monika Gdanska-Ast, Kristen Marshall, C. Lindsay, R. Raeside","doi":"10.1080/15332861.2023.2234121","DOIUrl":"https://doi.org/10.1080/15332861.2023.2234121","url":null,"abstract":"","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":" ","pages":""},"PeriodicalIF":4.3,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46323503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-21DOI: 10.1080/15332861.2023.2234122
Alyaa Adel Abdelsalam Ibrahim, Abdul Rahim Abu Bakar, S. Ahmad
{"title":"Exploring the Relationship between Big Data Analytics Capability and Organization’s Strategic Intent: Mediating Role of Environmental Scanning","authors":"Alyaa Adel Abdelsalam Ibrahim, Abdul Rahim Abu Bakar, S. Ahmad","doi":"10.1080/15332861.2023.2234122","DOIUrl":"https://doi.org/10.1080/15332861.2023.2234122","url":null,"abstract":"","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"1 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2023-07-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59886666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-18DOI: 10.1080/15332861.2023.2236428
S. Saibaba
{"title":"Examining the Determinants of Mobile Banking App Continuance Intention in India: An Extension of the IS Success Model","authors":"S. Saibaba","doi":"10.1080/15332861.2023.2236428","DOIUrl":"https://doi.org/10.1080/15332861.2023.2236428","url":null,"abstract":"","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"1 1","pages":""},"PeriodicalIF":4.3,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43678743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-29DOI: 10.1080/15332861.2022.2128277
K. Koay, Fandy Tjiptono, Chai Wen Teoh, M. Memon, R. Connolly
Abstract The commentary introduces two research articles accepted for the special issue on “social media influencer marketing”. The first article elucidates the role of social media influencers’ attributes in affecting brand attitudes and electronic word-of-mouth (eWOM), whereas the second article illustrates how influencers decode and transmit organizations’ commercial messages to their followers. The commentary ends with a short discussion of emerging influencers such as virtual influencers, pet influencers, and metaverse influencers.
{"title":"Social Media Influencer Marketing: Commentary on the Special Issue","authors":"K. Koay, Fandy Tjiptono, Chai Wen Teoh, M. Memon, R. Connolly","doi":"10.1080/15332861.2022.2128277","DOIUrl":"https://doi.org/10.1080/15332861.2022.2128277","url":null,"abstract":"Abstract The commentary introduces two research articles accepted for the special issue on “social media influencer marketing”. The first article elucidates the role of social media influencers’ attributes in affecting brand attitudes and electronic word-of-mouth (eWOM), whereas the second article illustrates how influencers decode and transmit organizations’ commercial messages to their followers. The commentary ends with a short discussion of emerging influencers such as virtual influencers, pet influencers, and metaverse influencers.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"22 1","pages":"S1 - S3"},"PeriodicalIF":4.3,"publicationDate":"2022-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46965256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-22DOI: 10.1080/15332861.2022.2125220
Dhun, H. Dangi
Abstract Despite marketers increasing interest in influencer marketing, selecting the right influencer(s) for such campaigns remain a challenge. The success of any marketing strategy can simply be attributed to its ability to achieve desired objectives. Hence, to advise brands, the present study examines the role of influencer credibility and influencer-brand congruence in impacting the brand’s two main goals of conducting influencer marketing campaigns on Instagram, i.e., brand attitude and electronic word-of-mouth (eWOM) intention. This research intends to recommend which factors brands should consider while selecting influencer(s) for their marketing campaigns on Instagram. A survey using a self-administered questionnaire was performed on 383 Instagram users. Data analysis was conducted using Structural Equation Modeling (SEM) technique. The findings indicate that expertise, similarity, and congruence have a positive relationship with brand attitude. While expertise, trustworthiness, and similarity have a positive relationship with users’ intention to engage in eWOM. The current study also offers theoretical and managerial implications.
{"title":"Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM","authors":"Dhun, H. Dangi","doi":"10.1080/15332861.2022.2125220","DOIUrl":"https://doi.org/10.1080/15332861.2022.2125220","url":null,"abstract":"Abstract Despite marketers increasing interest in influencer marketing, selecting the right influencer(s) for such campaigns remain a challenge. The success of any marketing strategy can simply be attributed to its ability to achieve desired objectives. Hence, to advise brands, the present study examines the role of influencer credibility and influencer-brand congruence in impacting the brand’s two main goals of conducting influencer marketing campaigns on Instagram, i.e., brand attitude and electronic word-of-mouth (eWOM) intention. This research intends to recommend which factors brands should consider while selecting influencer(s) for their marketing campaigns on Instagram. A survey using a self-administered questionnaire was performed on 383 Instagram users. Data analysis was conducted using Structural Equation Modeling (SEM) technique. The findings indicate that expertise, similarity, and congruence have a positive relationship with brand attitude. While expertise, trustworthiness, and similarity have a positive relationship with users’ intention to engage in eWOM. The current study also offers theoretical and managerial implications.","PeriodicalId":46488,"journal":{"name":"Journal of Internet Commerce","volume":"22 1","pages":"S28 - S72"},"PeriodicalIF":4.3,"publicationDate":"2022-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43730330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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