{"title":"A little context, please! Understanding consumer responses to online advertising","authors":"Martin Eisend, Liselot Hudders, Sara Rosengren","doi":"10.1080/02650487.2024.2327786","DOIUrl":null,"url":null,"abstract":"Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 43, No. 4, 2024)","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"9 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2327786","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
Published in International Journal of Advertising: The Review of Marketing Communications (Vol. 43, No. 4, 2024)
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