The Influence of Service Quality and Location on Fuel Purchase Decisions at COCO Gas Stations 11.201.107 Hm. Yamin Medan

Reza Setiawan, Khalisa Aulia Tasya, Wulan Apriani, Cinthia Tasyva Zetira, Hasyim Hasyim
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Abstract

This research tries to ascertain how service quality influences fuel purchasing decisions at SPBU Coco 11.201.107 HM. Yamin Medan. This research uses explanatory research which uses descriptive statistical methods to verify whether there is an influence between the services provided on customers' fuel purchasing decisions. The research results showed that respondents' responses regarding the quality of service were considered good. Respondents rated the services and facilities provided at the Coco HM gas station positively. Yamin. Similar research can be carried out between regions for the next stage of the research process in the same environment with different characteristics and with changes in research variables that can be developed for further research.
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服务质量和地理位置对 COCO 加油站燃料购买决策的影响 11.201.107 Hm.亚明-棉兰
本研究试图确定服务质量如何影响 SPBU Coco 11.201.107 HM 的燃料购买决策。亚明棉兰本研究采用解释性研究,使用描述性统计方法来验证所提供的服务是否影响客户的燃油购买决策。研究结果显示,受访者对服务质量的反应被认为是良好的。受访者对 Coco HM 加油站提供的服务和设施给予了积极评价。亚明在下一阶段的研究过程中,可在具有不同特征的相同环境中进行地区间的类似研究,并改变研究变量,以便开展进一步研究。
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