Exploring customer perceptions on the diverse services offered by Restobar establishments

Abstract

This study was delimited to the perceptions of customers on the different services of Restobar establishment in Northern Part of Zambales utilizing the quantitative approach and the descriptive-survey research methodology. The population of the study comprised one hundred (100) customers of Restobar and had been randomly selected. Based on the summary of the investigations conducted, majority of respondents were females, young adulthood, single and a government employee. The respondents perceived strongly agree on consistency, courtesy, customer service, expectation, responsiveness, timeliness, and personal relationship. And perceived significant difference in consistency in terms of gender, age, and occupation; courtesy and responsiveness in terms of gender and occupation; customer service in terms of gender; expectation in terms of occupation; timeliness in terms of civil status and occupation; personal relationship in terms of civil status on the perceptions of the customer-respondents on the different services of resto bar when grouped according to profile variables. It is highly recommended that Restobar establishments may increase their personnel consistency to assist, act and supply the needs of the visitors in a timely manner; may train/practice their employees how to listen, understand, sympathize and take action on the concerns of the visitors when a problem arises; may employees need to know what products and services they are offering when visitors ask or inquire; and a proposed plan of action may be developed by the for the improvement of guest satisfaction.