The Influence of Competence, Business Motivation and Entrepreneurial Spirit on Business Success in Ciawi District, Bogor Regency (Case Study of Snack Food MSMEs)

Abstract

The development of snack food MSMEs in Ciawi District does not always run smoothly, many obstacles and constraints are encountered. Some of the obstacles include low quality human resources, limited business capital, marketing difficulties, management and technology limitations which will have an impact on the success of the business achieved.Business success is a goal that every business actor wants to achieve. Success in developing a business is based on entrepreneurs who have competence, business motivation and a good entrepreneurial spirit. An entrepreneur is a person who has a high capacity for knowledge and skills, has the motivation to continue to develop and has innovative ideas so that he is able to compete with the times.This research aims to determine the influence of competence, business motivation and entrepreneurial spirit on business success in Ciawi District, Bogor Regency (case study of snack food MSMEs). The population in this study were snack business actors in Ciawi District consisting of 50 respondents, sampling using a saturated sampling technique. Data analysis uses multiple linear regression. The research results show that competence has a positive and significant effect on business success, business motivation has a positive and significant effect on business success and entrepreneurial spirit has a positive and significant effect on business success. Simultaneously, competence, business motivation and entrepreneurial spirit have a positive and significant effect on business success. The most dominant variable influencing business success is the competency variable.