Market Segmentation Based on Materialistic, Conspicuous, and Traditionalist Goals in Support of an Effective Industrial Design

Abstract

One important line of action in the marketing field is the conception of products attractive to consumers. Industrial design plays a significant role in this action. However, the traditional market segmentation is not very useful from the industrial design point of view. Also, because the traditional criteria for market segmentation are becoming less efficient in general, the experts from the field are looking for new criteria. The research presented here is focused on the relationship between industrial design, consumer profile, and product contribution to materialistic, conspicuous, and traditionalist goals.