Short-Form Video Content and Consumer Engagement in Digital Landscapes

Abstract

Short-form video content has revolutionized marketing by aligning with the rapid consumption habits of digital audiences perfectly, offering marketers a dynamic tool to capture attention quickly and effectively. Its ability to engage viewers through emotionally resonant, story-driven content that is both accessible and shareable underscores its growing dominance in digital advertising strategies. As digital landscapes evolve, so will the strategies that drive consumer engagement. Short-form video is an important part of this evolution, promising exciting opportunities for innovation and rapid connection with the consumer.