VECTORS OF IMPROVING THE MANAGEMENT OF BUSINESS ENTITIES IN THE SYSTEM OF CONJUNCTURE CHANGES CAUSED BY UKRAINE’S ENTERING TO THE EU IN THE POST-WAR PERIOD (SPECIAL ASPECTS OF FUNCTIONING ADAPTATION OF THE UNITED TERRITORIAL COMMUNITIES (UTC) ENTERPRISES

Abstract

The article discloses the process of transformation of the national economy to European standards and traditions under conditions of the war and post-war periods of the development of Ukrainian society, periodic conjuncture changes. The role and place in various transformations of social activity management, including a scientific one in the framework of administrative and territorial reform, has been determined. The impact of market factors on the formation of post-war European standpoints of Ukraine, taking into account the current reforms under the conditions of united territorial communities has been studied. Processes and methods of management in the system of conjuncture changes, which are caused by extreme military circumstances, have been considered. An analysis of the drivers with the help of which economic entities (enterprises) are managed depending on the level of their possession of important resources, was carried out. The necessity of changing the framework of market development, national, marketing and scientific traditions formed in the Soviet and post-totalitarian periods and reorienting them to the conjuncture shifts of the European model has been established. The importance of defining long-term goals and stagewise improvement of the of business entities (enterprises) management, developing strategies for their achievement and transferring them to European development vectors has been updated. The formation of an organizational and economic mechanism for achieving the established goal with the most effective results is proposed. According to the chosen concept of improving the activities of economic entities (UTC enterprises), it is advisable to consider the expansion of adaptive capabilities and adaptive potential. This can be achieved by implementing a system for monitoring sales markets, material and technical supply, financial and credit and investment sectors, markets for technical and technological innovations, macroeconomic processes and the functioning of the foreign exchange market. It is also important to take into account social and political changes in foreign markets and the possibility of changes in monitoring areas in accordance with the response to market conjuncture.