ANALYSIS OF COMPETITIVENESS OF INDUSTRIAL ENTERPRISES IN UKRAINE: CHALLENGES AND PROSPECTS

Abstract

The article examines the analysis of the competitiveness of industrial enterprises of Ukraine, which is a complex process and requires a comprehensive approach and consideration of many factors that can affect the economic situation in Ukraine and its enterprises. The impact on the environment and the improvement of the image of industrial enterprises are determined. It was analyzed that reducing the impact on the environment contributes not only to the improvement of the image of the enterprise, but also of the owner. A system of internal and external control of environmental monitoring and performance evaluation is defined, which allows for active feedback from stakeholders and ensures the effectiveness of environmental practices. Developed recommendations for improving the image of an industrial enterprise based on the concept of innovative socio-economic and environmental marketing, which include a creative approach to strategic changes and improve the perception of the enterprise by society, which ensures more active participation in the development of society. Innovative approaches in marketing strategy have been developed. The internal control and improvement of the image, which allows to contribute not only to the stable functioning of the enterprise, but also to its competitiveness on the market of metallurgical products in order to realize the strategic goals of the state, has been analyzed.