{"title":"Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion","authors":"Makoto Ono, Akinori Ono","doi":"10.1080/02650487.2024.2332107","DOIUrl":null,"url":null,"abstract":"Regulatory focus theory has been used as a framework to elucidate the effects of advertising messages as well as those of some non-verbal advertising elements including endorsers’ gestures. However...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"2018 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2332107","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Regulatory focus theory has been used as a framework to elucidate the effects of advertising messages as well as those of some non-verbal advertising elements including endorsers’ gestures. However...
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
