Why do you want an organic coffee? Self-care vs. world-care: A new SOR model approach to explain organic product purchase intentions of Spanish consumers
José Laos-Espinoza , Emma Juaneda-Ayensa , Alba García-Milon , Cristina Olarte-Pascual
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引用次数: 0
Abstract
The growing concern for environmental preservation, sustainability and the well-being of producers and consumers has created demand for alternative organic products. In the context of organic product consumption, individuals may be motivated by self-care or world-care factors. This study proposes a new, adapted version of the SOR model − stimulus (S), organism (O), response (R) − to explore the acceptance of an organic coffee produced in Peru. The model used data from 570 Spanish consumers, and the analysis was carried out using partial least squares (PLS), based on variance. The findings revealed that world-care (S) significantly influences both hedonic and utilitarian attitudes (O), while self-care (S) was not found to have a significant impact on these attitudes. In addition, both hedonic and utilitarian attitudes were found to influence consumers' purchase intentions for organic coffee (R), with hedonic attitudes playing a particularly crucial role. These results carry substantial theoretical and practical implications for the fostering of a more sustainable and environmentally conscious coffee market.
人们越来越关注环境保护、可持续性以及生产者和消费者的福祉,这就产生了对替代性有机产品的需求。在有机产品消费的背景下,个人的消费动机可能是自我保健或世界保健因素。本研究提出了一个新的、经过改编的 SOR 模型--刺激(S)、有机体(O)、反应(R)--来探讨秘鲁生产的有机咖啡的接受程度。该模型使用了 570 位西班牙消费者的数据,并使用基于方差的偏最小二乘法(PLS)进行了分析。研究结果表明,世界关怀(S)对享乐主义和功利主义态度(O)都有显著影响,而自我关怀(S)对这些态度没有显著影响。此外,研究还发现享乐态度和功利态度都会影响消费者对有机咖啡(R)的购买意向,其中享乐态度的作用尤为关键。这些结果对促进更具可持续性和环保意识的咖啡市场具有重要的理论和实践意义。
期刊介绍:
Food Quality and Preference is a journal devoted to sensory, consumer and behavioural research in food and non-food products. It publishes original research, critical reviews, and short communications in sensory and consumer science, and sensometrics. In addition, the journal publishes special invited issues on important timely topics and from relevant conferences. These are aimed at bridging the gap between research and application, bringing together authors and readers in consumer and market research, sensory science, sensometrics and sensory evaluation, nutrition and food choice, as well as food research, product development and sensory quality assurance. Submissions to Food Quality and Preference are limited to papers that include some form of human measurement; papers that are limited to physical/chemical measures or the routine application of sensory, consumer or econometric analysis will not be considered unless they specifically make a novel scientific contribution in line with the journal''s coverage as outlined below.