{"title":"Learning From the Largest: Franchising in Emerging Markets – Case Study","authors":"Christos Kelepouris, Tamara Schwartz","doi":"10.53703/001c.115388","DOIUrl":null,"url":null,"abstract":"This case is suitable for undergraduates and graduate students in a course on franchising, global strategy, international business and/or entrepreneurship. Within any of these modules, it would be most appropriate as part of a unit on investing abroad, expanding internationally, and entering foreign markets.","PeriodicalId":485198,"journal":{"name":"Small Business Institute journal","volume":"910 ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Small Business Institute journal","FirstCategoryId":"0","ListUrlMain":"https://doi.org/10.53703/001c.115388","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This case is suitable for undergraduates and graduate students in a course on franchising, global strategy, international business and/or entrepreneurship. Within any of these modules, it would be most appropriate as part of a unit on investing abroad, expanding internationally, and entering foreign markets.