{"title":"From gamification to personalization: sports media, Web 3.0 and the desire for the ultimate fan experience","authors":"Andrew C. Billings","doi":"10.1108/ijsms-06-2023-0121","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>The purpose of this essay is to explore the ramifications of Web 3.0 on sports media and the desire for the ultimate fan experience.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>The essay explains how Web 3.0 will influence (1) the social TV experience, (2) the drive for zero latency in sports streaming, (3) the desire for exclusive sports memorabilia and experiences, (4) artificial intelligence-driven content and (5) the potential decentralization of certain elements within the sports media ecosphere.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The core fan experience will still be recognizable, but AI, VR, blockchain and other elements will be infused within it.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>Ramifications on sports media scholarships are offered.</p><!--/ Abstract__block -->","PeriodicalId":501000,"journal":{"name":"International Journal of Sports Marketing and Sponsorship","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Sports Marketing and Sponsorship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/ijsms-06-2023-0121","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose
The purpose of this essay is to explore the ramifications of Web 3.0 on sports media and the desire for the ultimate fan experience.
Design/methodology/approach
The essay explains how Web 3.0 will influence (1) the social TV experience, (2) the drive for zero latency in sports streaming, (3) the desire for exclusive sports memorabilia and experiences, (4) artificial intelligence-driven content and (5) the potential decentralization of certain elements within the sports media ecosphere.
Findings
The core fan experience will still be recognizable, but AI, VR, blockchain and other elements will be infused within it.
Originality/value
Ramifications on sports media scholarships are offered.
本文旨在探讨 Web 3.0 对体育媒体的影响以及对终极粉丝体验的渴望。本文解释了 Web 3.0 将如何影响：（1）社交电视体验；（2）体育流媒体零延迟的驱动力；（3）对独家体育纪念品和体验的渴望；（4）人工智能驱动的内容；（5）体育媒体生态圈中某些元素的潜在去中心化。研究结果核心球迷体验仍将是可识别的，但人工智能、VR、区块链和其他元素将被注入其中。
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