Design of sports goods marketing strategy simulation system based on multi agent technology

Abstract

Unlike other marketing strategies, sporting goods marketing strategies are affected by the fragility and randomness of marketing data, resulting in more restrictive factors. To improve the economic benefits of sporting goods enterprises, the design of sporting goods marketing strategy simulation system based on multi-agent technology was proposed. Based on the LMZ10503 circuit, ADP2164 circuit, and ADP1755 circuit, the rectifier is the power supply. The hardware design of the system is completed by combining the design of the marketing strategy acquisition card module and the sporting goods marketing strategy simulator module. In the software design of the system, according to the evaluation results of the logic degree of the sports marketing strategy simulation node, the logic degree of the marketing strategy simulation node is optimized. The multi-agent technology is used to implement the multi-agent modeling of the marketing strategy, and the simulation of the sports marketing strategy is realized by generating the marketing strategy simulation signal. The test results show that the sports equipment market marketing strategy simulation system based on multi-agent technology has successfully simulated the marketing strategy of sports equipment and achieved exciting results. Through the application of this system, sales volume and profit margin have increased to 900,000 units and 90% respectively. These results validate the potential of the system in optimizing marketing strategies and improving economic benefits, and provide strong reference and guidance for the sports equipment industry. Further promotion and application of this system is expected to help enterprises develop more accurate and scientific marketing strategies, achieve higher sales volume and profit margins, and thus promote the sustainable development and competitive advantage of the enterprise.