{"title":"The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude","authors":"Claire M. Segijn, Eunah Kim, Iris van Ooijen","doi":"10.1080/10641734.2024.2318711","DOIUrl":null,"url":null,"abstract":"Technological advancements have made it possible to personalize advertising messages across media in real time based on consumers’ offline media behavior (i.e., synced advertising). This is thought...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"158 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Current Issues & Research in Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10641734.2024.2318711","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Technological advancements have made it possible to personalize advertising messages across media in real time based on consumers’ offline media behavior (i.e., synced advertising). This is thought...
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