The Variations in People's Dailys Framing on Different Online Platforms

Abstract

Based on framing theory, this study compares the differences between the most authoritative and influential newspapers in China, and the People's Daily's news coverage on four online platforms, including the Chinese official website, the English official website, Weibo, and Twitter. By collecting and analyzing the media coverage of People's Daily on July 1 (known as the Party's Day of the Communist Party of China) and July 8, this study argues that People's Daily selects and constructs coverage differently on four platforms, trying to adapt to the specific character of various audiences and platforms. The findings indicate that the influence of the Partys Day on Peoples Dailys coverage was more reflected on Chinese platforms, and People's Daily constructs different narratives in two dimensions: website - social media and China-foreign news. This study adopts the research method of quantitative statistics and content analysis to investigate the changes in People's Daily due to different platforms, which will provide new insights into People's Daily's reporting strategy and value orientation.