Analysis of Conversational Implicature in The Legend of Zhen Huan from Perspectives of Cooperative Principle and Politeness Principle

Abstract

In our daily lives, understanding and using language is an art. We not only are supposed to know its surface meaning, but also understand its implicature. The successful use of language will yield twice the result with half the effort. The dialogue of characters in TV dramas is an important manifestation of language. The simple form and rich language style of The Legend of Zhen Huan is one of the important factors for the show to become the pinnacle of harem-themed TV dramas in China in past years. The cooperative principle and politeness principle in pragmatics are important theoretical foundations for character analysis. This paper takes a number of specific dialogues in The Legend of Zhen Huan as examples, according to the backgrounds of the plots, combined with the classic theory of pragmatics, analyzes 10 examples selected from the TV series of The Legend of Zhen Huan, attempts to reveal how and when characters obeys and violates CP and PP, and experiences its unique linguistic charm.