Economic Vitality, Sustainability and Marketability of Mixed-Use Development Projects in the Leasing Industry

Abstract

The study attempted to determine the economic vitality, sustainability, and marketability of mixed-use development projects in the leasing industry in the Philippines. The goal of this study is to identify the correlation among economic vitality, sustainability, and marketability. Additionally, develop a plan to enhance the economic vitality, sustainability, and marketability for stakeholders to use for future business ventures. The study employed the descriptive-correlational method of research with the help of a survey questionnaire. The population of the study came from 80 mixed-use development projects within the leasing industry in the second district of Laguna, Philippines. A sample of 67 was computed using the Slovin formula at 5% margin of error and 95% confidence interval. The actual selection of the respondents was done using a purposive random sampling technique. After thorough analysis, the following conclusions were made. The diversity of businesses and tenant types adds value to the overall development. The confidence in long-term development projects focuses on sustainability and future adaptation. Tenant satisfaction is crucial for marketability, suggesting a focus on both attracting and retaining tenants. The economic vitality has a direct relationship with the sustainability of mixed-use development projects in the leasing industry. Economic significantly affects the marketability of mixed-use development projects in the leasing industry. As the level of sustainability increases, the level of marketability of mixed-use development projects in the leasing industry also increases. Hence, an action plan that would improve the economic vitality, sustainability, and marketability of mixed-use development projects in the leasing industry was proposed.