Hsiao-Ting Tseng, Shizhen (Jasper) Jia, Tahir M. Nisar, Nick Hajli, Haseeb Shabbir
{"title":"The study of social commerce in Generation Z context: the role of social support and privacy risk","authors":"Hsiao-Ting Tseng, Shizhen (Jasper) Jia, Tahir M. Nisar, Nick Hajli, Haseeb Shabbir","doi":"10.1108/itp-01-2022-0042","DOIUrl":null,"url":null,"abstract":"PurposeThe recent proliferation of social media platforms has witnessed a growth in social commerce by using social media to facilitate interactivity between customers and vendors. While emergent studies on social commerce are growing, their focus tends to be on millennials and cross-age groups. Given the growth of digital natives in shaping the online shopping experience of the future, we deemed an application to Generation Z necessary and overdue.Design/methodology/approachWe draw on the existing literature and develop a framework to understand social commerce dynamics for digital natives. We employ PLS and CB-SEM to test our proposed model.FindingsOur findings demonstrate the importance of social commerce information sharing activities in facilitating social support, a sense of warmth and belongingness, and online trust for Generation Z platform users. We also investigate the roles of online trust and perceived risk on intention to purchase and find support for both relationships. Finally, we discuss the findings in terms of theoretical and managerial contributions and conclude the study with limitations and future research directions.Originality/valueThis research is unique by using social commerce theory to explore Gen Z platform users. The finding will contribute to information system literature by expanding the social commerce research stream.","PeriodicalId":168000,"journal":{"name":"Information Technology & People","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Technology & People","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/itp-01-2022-0042","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
PurposeThe recent proliferation of social media platforms has witnessed a growth in social commerce by using social media to facilitate interactivity between customers and vendors. While emergent studies on social commerce are growing, their focus tends to be on millennials and cross-age groups. Given the growth of digital natives in shaping the online shopping experience of the future, we deemed an application to Generation Z necessary and overdue.Design/methodology/approachWe draw on the existing literature and develop a framework to understand social commerce dynamics for digital natives. We employ PLS and CB-SEM to test our proposed model.FindingsOur findings demonstrate the importance of social commerce information sharing activities in facilitating social support, a sense of warmth and belongingness, and online trust for Generation Z platform users. We also investigate the roles of online trust and perceived risk on intention to purchase and find support for both relationships. Finally, we discuss the findings in terms of theoretical and managerial contributions and conclude the study with limitations and future research directions.Originality/valueThis research is unique by using social commerce theory to explore Gen Z platform users. The finding will contribute to information system literature by expanding the social commerce research stream.
目的最近社交媒体平台的激增见证了社交商务的发展,它利用社交媒体促进客户与供应商之间的互动。虽然有关社交商务的新兴研究越来越多,但其重点往往集中在千禧一代和跨年龄段群体上。鉴于数字原生代在塑造未来网上购物体验方面的增长,我们认为有必要将其应用于 Z 世代,而且早该这样做了。设计/方法/途径我们借鉴现有文献,建立了一个框架,以了解数字原生代的社交商务动态。研究结果我们的研究结果表明了社交商务信息共享活动在促进 Z 世代平台用户的社会支持、温暖感和归属感以及在线信任方面的重要性。我们还调查了在线信任和感知风险对购买意向的影响,并发现这两种关系都得到了支持。最后,我们从理论和管理贡献的角度讨论了研究结果,并总结了研究的局限性和未来的研究方向。研究结果将通过扩展社交商务研究流对信息系统文献做出贡献。