Investigating the effects of digital platform participation on B&B performance: An organizational learning perspective

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Hospitality Management Pub Date : 2024-05-25 DOI:10.1016/j.ijhm.2024.103806

Jiaying Lyu , Huan Huang , Zhenxing Mao , Xili Zhang , Huamin Li

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Abstract

Previous research has yet to fully explore the mechanisms through which digital platforms shape the performance of tourism small and medium enterpirses (SMEs). This study, guided by the organizational learning theory, hypothesizes that engagement with digital platforms impacts tourism SMEs' business outcomes primarily through the enhancement of capabilities, specifically marketing and innovation. This study conducted an online survey involving 316 Bed and Breakfast (B&B) owners and supplemented it with semi-structured interviews of 21 owners. The findings reveal that both the intensity of participation (measured by the allocation of human resources to digital platform management) and the diversity of participation (indicated by the number of platforms used) positively correlate with business performance, specifically, revenue per available room. This effect is mediated by marketing capability. Additionally, our results emphasize the valuable role of social media platforms in elevating B&Bs' competitiveness. We provide both theoretical perspectives and practical suggestions based on our findings.

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调查数字平台参与对民宿绩效的影响：组织学习视角

以往的研究尚未充分探讨数字平台影响旅游业中小型企业（SMEs）绩效的机制。本研究以组织学习理论为指导，假设参与数字平台主要通过增强能力（尤其是营销和创新能力）来影响旅游业中小企业的经营成果。本研究对 316 名住宿加早餐旅馆（B&B）业主进行了在线调查，并对 21 名业主进行了半结构化访谈。研究结果表明，参与的强度（以分配给数字平台管理的人力资源来衡量）和参与的多样性（以使用的平台数量来表示）与经营业绩，特别是每间可用客房的收入呈正相关。这种影响是由营销能力中介的。此外，我们的研究结果还强调了社交媒体平台在提升民宿竞争力方面的重要作用。我们根据研究结果提出了理论观点和实践建议。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.