{"title":"Angry sharing: Exploring the influence of Facebook reactions on political post sharing","authors":"Anders Olof Larsson","doi":"10.5210/fm.v29i6.13215","DOIUrl":null,"url":null,"abstract":"Political campaigning is increasingly undertaken by means of social media such as Facebook. Indeed, having content spread on Facebook by means of users sharing the posts of political parties and politicians has been pointed to as highly important. Based on suggestions from previous research, we investigate the relationship between shares and other Facebook post engagement opportunities such as comments and reactions. Formulating a series of hypotheses and research questions, a longitudinal study of the Norwegian political context is presented. The main findings show that while the Angry and Sad reactions emerge as positively related to the number of shares, Love and Care variations do not exhibit such clear relationships. Reviewing the findings in the light of previous scholarship, the results are interpreted as significative of the importance of negative emotions for online success.","PeriodicalId":38833,"journal":{"name":"First Monday","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"First Monday","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5210/fm.v29i6.13215","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Computer Science","Score":null,"Total":0}
引用次数: 0
Abstract
Political campaigning is increasingly undertaken by means of social media such as Facebook. Indeed, having content spread on Facebook by means of users sharing the posts of political parties and politicians has been pointed to as highly important. Based on suggestions from previous research, we investigate the relationship between shares and other Facebook post engagement opportunities such as comments and reactions. Formulating a series of hypotheses and research questions, a longitudinal study of the Norwegian political context is presented. The main findings show that while the Angry and Sad reactions emerge as positively related to the number of shares, Love and Care variations do not exhibit such clear relationships. Reviewing the findings in the light of previous scholarship, the results are interpreted as significative of the importance of negative emotions for online success.
First MondayComputer Science-Computer Networks and Communications
CiteScore
2.20
自引率
0.00%
发文量
86
期刊介绍：
First Monday is one of the first openly accessible, peer–reviewed journals on the Internet, solely devoted to the Internet. Since its start in May 1996, First Monday has published 1,035 papers in 164 issues; these papers were written by 1,316 different authors. In addition, eight special issues have appeared. The most recent special issue was entitled A Web site with a view — The Third World on First Monday and it was edited by Eduardo Villanueva Mansilla. First Monday is indexed in Communication Abstracts, Computer & Communications Security Abstracts, DoIS, eGranary Digital Library, INSPEC, Information Science & Technology Abstracts, LISA, PAIS, and other services.
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