{"title":"Everyday positivity: An appraisal analysis of online identity in food blogs","authors":"Lotte Dam, Helle Dam Jensen","doi":"10.5210/fm.v29i6.13225","DOIUrl":null,"url":null,"abstract":"This paper analyses a number of “About me” sections of Danish food blogs to the purpose of investigating how bloggers discursively construct online identities. The blogs belong to a hybrid genre, containing both commercial products (recipes) and the personal narratives of bloggers on their everyday lives. Because of the highly subjective character of the narratives, the appraisal framework from systemic functional linguistics was chosen as an analytical tool to uncover patterns in evaluative language. Through the selection of content and the way it is discursively presented, bloggers seek to create a bond with an imagined audience, with whom they form a so-called ambient affiliation. Two such bonds are identified: a positive-thinking bond and a feeling-of-safety bond.","PeriodicalId":38833,"journal":{"name":"First Monday","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"First Monday","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5210/fm.v29i6.13225","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Computer Science","Score":null,"Total":0}
引用次数: 0
Abstract
This paper analyses a number of “About me” sections of Danish food blogs to the purpose of investigating how bloggers discursively construct online identities. The blogs belong to a hybrid genre, containing both commercial products (recipes) and the personal narratives of bloggers on their everyday lives. Because of the highly subjective character of the narratives, the appraisal framework from systemic functional linguistics was chosen as an analytical tool to uncover patterns in evaluative language. Through the selection of content and the way it is discursively presented, bloggers seek to create a bond with an imagined audience, with whom they form a so-called ambient affiliation. Two such bonds are identified: a positive-thinking bond and a feeling-of-safety bond.
First MondayComputer Science-Computer Networks and Communications
CiteScore
2.20
自引率
0.00%
发文量
86
期刊介绍：
First Monday is one of the first openly accessible, peer–reviewed journals on the Internet, solely devoted to the Internet. Since its start in May 1996, First Monday has published 1,035 papers in 164 issues; these papers were written by 1,316 different authors. In addition, eight special issues have appeared. The most recent special issue was entitled A Web site with a view — The Third World on First Monday and it was edited by Eduardo Villanueva Mansilla. First Monday is indexed in Communication Abstracts, Computer & Communications Security Abstracts, DoIS, eGranary Digital Library, INSPEC, Information Science & Technology Abstracts, LISA, PAIS, and other services.
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