Stylistyka tekstów reklamujących produkty żywnościowe dla dzieci

Abstract

Texts and slogans advertising children’s food products contain a number of ways of stylistic, cultural and semantic shaping of their names and accompanying descriptions. The most important tricks used in more complex texts include the use of classic fairy tale narratives, the narrative style of animated films and the names creating brands (logos) of famous groups of influencers. In the case of single or multi-component expressions and company names, we are dealing with stylistic and word-formation innovations created on the basis of the names of production companies, as well as names and common words. These forms most often take the form of diminutives and shortenings, less often - thickenings. These neologisms also become chrematonyms, distinguishing a given product from many similar ones produced by other companies. Their creators are often very creative in coming up with them.