{"title":"Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude","authors":"Myriam Ertz, Walid Addar, Urvashi Tandon, Ophela Zhang, Mahdi Takaffoli, Leyla Joued","doi":"10.1057/s41270-024-00335-w","DOIUrl":null,"url":null,"abstract":"<p>This study explores the effects of perceived situational factors (cost, time, and effort) related to plastic packaging waste recycling behavior. It also examines the mediating role of environmental attitudes in this relationship. An online questionnaire-based survey administered to a pan-Canadian sample of 1000 respondents reveals that from an aggregate perspective, perceived situational factors positively and directly impact environmental attitudes and plastic packaging waste recycling. Because environmental attitude is also positively related to plastic recycling, environmental attitudes partially mediate the link between perceived situational factors and plastic recycling. From a piecemeal perspective, the perception of a higher degree of inexpensiveness, fastness, and effortlessness directly affects environmental attitudes and plastic packaging waste recycling. Hence, environmental attitude partially mediates the effect of consumers' perceived situational factors and explains their impact on plastic packaging waste recycling.</p>","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"5 1","pages":""},"PeriodicalIF":4.0000,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Analytics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/s41270-024-00335-w","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This study explores the effects of perceived situational factors (cost, time, and effort) related to plastic packaging waste recycling behavior. It also examines the mediating role of environmental attitudes in this relationship. An online questionnaire-based survey administered to a pan-Canadian sample of 1000 respondents reveals that from an aggregate perspective, perceived situational factors positively and directly impact environmental attitudes and plastic packaging waste recycling. Because environmental attitude is also positively related to plastic recycling, environmental attitudes partially mediate the link between perceived situational factors and plastic recycling. From a piecemeal perspective, the perception of a higher degree of inexpensiveness, fastness, and effortlessness directly affects environmental attitudes and plastic packaging waste recycling. Hence, environmental attitude partially mediates the effect of consumers' perceived situational factors and explains their impact on plastic packaging waste recycling.
期刊介绍：
Data has become the new ore in today’s knowledge economy. However, merely storing and reporting are not enough to thrive in today’s increasingly competitive markets. What is called for is the ability to make sense of all these oceans of data, and to apply those insights to the way companies approach their markets, adjust to changing market conditions, and respond to new competitors.
Marketing analytics lies at the heart of this contemporary wave of data driven decision-making. Companies can no longer survive when they rely on gut instinct to make decisions. Strategic leverage of data is one of the few remaining sources of sustainable competitive advantage. New products can be copied faster than ever before. Staff are becoming less loyal as well as more mobile, and business centers themselves are moving across the globe in a world that is getting flatter and flatter.
The Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field. A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike. Academics can stay in touch with the latest developments in this field. Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline.
The Journal of Marketing Analytics will feature applied research papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy.
The Journal of Marketing Analytics aims to combine the rigor of carefully controlled scientific research methods with applicability of real world case studies. Our double blind review process ensures that papers are selected on their content and merits alone, selecting the best possible papers in this field.
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