Navigating airline disruptions with strategic pilot planning: an optimization approach for long-term workforce efficiency and service quality

IF 4 Q2 BUSINESS Journal of Marketing Analytics Pub Date : 2024-08-23 DOI:10.1057/s41270-024-00343-w
Bulent Erenay, Eyyub Kibis, Burak Cankaya, Ozlem Cosgun, Aaron Glassman
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Abstract

The financial hardships caused by global disruptions, such as the COVID-19 pandemic, have historically led airlines to adopt various cost-cutting measures such as layoffs, furloughs, and salary reductions. While these actions yielded short-term financial benefits, they resulted in long-term operational challenges such as pilot shortages. These shortages increased flight cancellations, delays, and missed connections, ultimately harming customer satisfaction and damaging the brand’s reputation. This study introduces a strategic optimization model for long-term pilot planning that integrates real-world industry practices to ensure adequate pilot availability and adherence to aviation regulations and standards during and post-crisis. By integrating critical parameters such as pilot-aircraft ratio, minimum flight hours, and captain-to-first officer ratios, the model aims to optimize workforce efficiency by determining the number of pilots hired, laid off, and promoted without compromising service quality. The findings highlight the importance of strategic workforce adjustments such as tiered salary reductions over more drastic measures like mass layoffs. This suggests careful management can minimize financial losses and maintain airline operational integrity and service quality during and after the crisis. Moreover, the model’s long-term focus assists airlines in preparing for future growth plans and disruptions effectively, sustaining an adequate and experienced pilot workforce for safe and reliable operations, and safeguarding brand image and customer loyalty. This research provides airline executives with actionable insights and a robust framework for sustainable workforce management, significantly improving the resilience of airlines in facing unforeseen industry disruptions.

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通过飞行员战略规划应对航空公司中断:提高劳动力长期效率和服务质量的优化方法
历史上,COVID-19 大流行病等全球性灾难造成的财政困难导致航空公司采取各种削减成本的措施,如裁员、休假和减薪。虽然这些措施产生了短期的经济效益,但却带来了飞行员短缺等长期运营挑战。这些短缺增加了航班取消、延误和错过转机,最终损害了客户满意度和品牌声誉。本研究介绍了一种用于长期飞行员规划的战略优化模型,该模型整合了现实世界中的行业实践,以确保在危机期间和危机后有充足的飞行员可用性并遵守航空法规和标准。通过整合飞行员-飞机比例、最低飞行时数和机长-大副比例等关键参数,该模型旨在通过确定飞行员的招聘、裁员和晋升数量,在不影响服务质量的前提下优化劳动力效率。研究结果凸显了分级减薪等战略性劳动力调整的重要性,而非大规模裁员等更激烈的措施。这表明,在危机期间和危机之后,谨慎的管理可以最大限度地减少财务损失,保持航空公司的运营完整性和服务质量。此外,该模型着眼于长远,有助于航空公司为未来的发展计划和干扰做好有效准备,维持充足且经验丰富的飞行员队伍以保证安全可靠的运营,维护品牌形象和客户忠诚度。这项研究为航空公司高管提供了可操作的见解和可持续劳动力管理的稳健框架,大大提高了航空公司在面对不可预见的行业干扰时的应变能力。
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来源期刊
CiteScore
5.40
自引率
16.70%
发文量
46
期刊介绍: Data has become the new ore in today’s knowledge economy. However, merely storing and reporting are not enough to thrive in today’s increasingly competitive markets. What is called for is the ability to make sense of all these oceans of data, and to apply those insights to the way companies approach their markets, adjust to changing market conditions, and respond to new competitors. Marketing analytics lies at the heart of this contemporary wave of data driven decision-making. Companies can no longer survive when they rely on gut instinct to make decisions. Strategic leverage of data is one of the few remaining sources of sustainable competitive advantage. New products can be copied faster than ever before. Staff are becoming less loyal as well as more mobile, and business centers themselves are moving across the globe in a world that is getting flatter and flatter. The Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field. A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike. Academics can stay in touch with the latest developments in this field. Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline. The Journal of Marketing Analytics will feature applied research papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy. The Journal of Marketing Analytics aims to combine the rigor of carefully controlled scientific research methods with applicability of real world case studies. Our double blind review process ensures that papers are selected on their content and merits alone, selecting the best possible papers in this field.
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