{"title":"An ontology of consumers as distributed networks: a question of cause and effect","authors":"Chloe Preece, Pilar Rojas Gaviria","doi":"10.1080/0267257x.2024.2346010","DOIUrl":null,"url":null,"abstract":"In responding to Craig Thompson’s commentary, we argue that assemblage, contrary to how it has often been theorised in consumer research, is subject oriented. Drawing on Deleuze, we explore how des...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":3.5000,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2024.2346010","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
In responding to Craig Thompson’s commentary, we argue that assemblage, contrary to how it has often been theorised in consumer research, is subject oriented. Drawing on Deleuze, we explore how des...
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