{"title":"Differences in advertising’s effectiveness across age groups","authors":"Philip Mecredy, Lara Stocchi, Pamela Feetham","doi":"10.1080/02650487.2024.2370678","DOIUrl":null,"url":null,"abstract":"Our research explores differences in cognitive evaluative measures of consumer buying behaviour and advertising’s effectiveness across age groups. We seek to ascertain if older segments show dissim...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"52 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2370678","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Our research explores differences in cognitive evaluative measures of consumer buying behaviour and advertising’s effectiveness across age groups. We seek to ascertain if older segments show dissim...
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