{"title":"Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions","authors":"Sumin Shin, Ziyou Jiang, Rachel Esther Lim, Jewon Lyu","doi":"10.1080/10641734.2024.2366173","DOIUrl":null,"url":null,"abstract":"Growing concerns about climate change have led to sustainability campaigns via social media. Few researchers have explored how public responses are influenced by social media messages about sustain...","PeriodicalId":516870,"journal":{"name":"Journal of Current Issues & Research in Advertising","volume":"42 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Current Issues & Research in Advertising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10641734.2024.2366173","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
Growing concerns about climate change have led to sustainability campaigns via social media. Few researchers have explored how public responses are influenced by social media messages about sustain...
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