Motivations for the Demand for Religious Tourism: The Case of the Pilgrimage of the Virgin of Montserrat in Ecuador

Heritage Pub Date : 2024-07-13 DOI:10.3390/heritage7070176
Mauricio Carvache-Franco, Wilmer Carvache-Franco, Miguel Orden-Mejía, Orly Carvache-Franco, Luis Andrade-Alcivar, Brigette Cedeño-Zavala
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Abstract

Religious tourism is one of the oldest forms of mobility for travel. This study aims at validating the motivational dimensions of demand in religious tourism. The present research was carried out with tourists who had attended the pilgrimage of the Virgin of Montserrat in the city of Montecristi (Ecuador), an important tourist destination that stands out for its culture and intangible heritage. This quantitative study had a sample of 298 valid questionnaires that were analyzed through exploratory and confirmatory factor analysis. The results identified five motivational dimensions: experience belief, experience religion, social exploration, escape, and shopping. The results will serve as a guide for private companies to develop products from religious tourism. Likewise, the research contributes significantly to the academic literature on religious tourism in emerging destinations.
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宗教旅游需求的动机:厄瓜多尔蒙特塞拉特圣母朝圣之旅案例
宗教旅游是最古老的旅游流动形式之一。本研究旨在验证宗教旅游需求的动机维度。本研究以参加过蒙特塞拉特圣母朝圣活动的游客为对象,这些游客位于蒙特塞拉特市(厄瓜多尔),该市是一个重要的旅游目的地,因其文化和非物质遗产而闻名。这项定量研究收集了 298 份有效问卷,并通过探索性和确认性因子分析对问卷进行了分析。结果确定了五个动机维度:体验信仰、体验宗教、社会探索、逃避和购物。研究结果将为私营企业开发宗教旅游产品提供指导。同样,这项研究也为新兴目的地宗教旅游的学术文献做出了重要贡献。
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