Strategi Pemasaran Sayuran Hidroponik Pada Mdc Hydrofarm Di Kecamatan Malalayang Kota Manado

Abstract

This study aims to determine the 7P marketing mix strategy of hydroponic vegetables implemented by MDC HydroFarm which is located on Jl. Saint Joseph 5, Kleak Village, Malalayang District, Manado City. This research was conducted for three months, from August to October 2022. The type of data used in this study was primary data, namely data obtained through interviews with MDC HydroFarm owners and 13 respondents or consumers. This research uses descriptive data analysis method. The results of the study show that there are 7 aspects of the marketing mix that have been implemented by MDC HydroFarm, namely aspects of Product, Price, Promotion, Place, Process, People & Physical Evidence. Consumer evaluation of the 7 aspects of the marketing mix strategy implemented by MDC HydroFarm, there are 5 aspects that are considered good, namely aspects of Product, Price, Promotion, Process & Physical Evidence and there are 2 aspects that are considered very good, namely aspects of Place & People. The consumer's assessment of all aspects is good, but the price discounts/discounts are considered not good, because the price discounts are not distributed evenly to all consumers.