People Like Us: Pop Divas’ Image Deglamourization by Digital Influencers

Abstract

Digital influencers who spread information about pop divas approach the deglamorization of their lives by paratextualizing activities carried out by them in their daily routines. Accordingly, this current study advocates that this deglamorization process points towards the “topification” of divas’ bodies, since it highlights their urgency to distance themselves from the utopianism required to keep their bodies as glamorized bodies. Thus, its aim is to analyze how Brazilian digital influencers paratextualize pop divas deglamorization process by subjecting influencers’ discourse to Foucault’s Discourse Analysis. The herein analyzed research file comprised news reports published on gossip blogs about pop divas. Results have evidenced two discursive formations: the first one refers to the formation and promotion of pop divas’ image and the second one reveals the support given to them. This result has shown that influencers paratextualize the deglamorization of pop divas by humanizing them.