The Impact of Customers' Nutritional Awareness on Food Habits, Behaviors, and Choices in Fast Food Restaurants

Abstract

The study aims to investigate the effects of customers’ nutritional awareness on food habits, behaviors, and choices in fast food restaurants. This study utilized a questionnaire for collecting data by random sample of fast food restaurants customers in Minia, Bani suef, and Fayoum governorates during the period (January to April 2024). A quantitative approach was applied. A total number of the 404 questionnaires were distributed to fast food restaurants customers. SPSS version 22.0 was used to analyze the data. The descriptive statistics (including frequency, percentage, standard deviation, mean, and rank) were used to evaluate the relative importance of the research variables. Correlation and regression used to test study hypotheses. The results showed that awareness significantly contributed to food behaviors, influencing customer habits and food choices. Healthy food habits are closely linked to nutritional awareness, with individuals with strong health habits tending to engage in healthier choices. Additionally,