Pub Date : 2024-07-01DOI: 10.21608/mjthr.2024.296274.1161
Ahmed Mahmoud, mohamed Adel Attia, Diana Wahba
The study aims to investigate the effects of customers’ nutritional awareness on food habits, behaviors, and choices in fast food restaurants. This study utilized a questionnaire for collecting data by random sample of fast food restaurants customers in Minia, Bani suef, and Fayoum governorates during the period (January to April 2024). A quantitative approach was applied. A total number of the 404 questionnaires were distributed to fast food restaurants customers. SPSS version 22.0 was used to analyze the data. The descriptive statistics (including frequency, percentage, standard deviation, mean, and rank) were used to evaluate the relative importance of the research variables. Correlation and regression used to test study hypotheses. The results showed that awareness significantly contributed to food behaviors, influencing customer habits and food choices. Healthy food habits are closely linked to nutritional awareness, with individuals with strong health habits tending to engage in healthier choices. Additionally,
{"title":"The Impact of Customers' Nutritional Awareness on Food Habits, Behaviors, and Choices in Fast Food Restaurants","authors":"Ahmed Mahmoud, mohamed Adel Attia, Diana Wahba","doi":"10.21608/mjthr.2024.296274.1161","DOIUrl":"https://doi.org/10.21608/mjthr.2024.296274.1161","url":null,"abstract":"The study aims to investigate the effects of customers’ nutritional awareness on food habits, behaviors, and choices in fast food restaurants. This study utilized a questionnaire for collecting data by random sample of fast food restaurants customers in Minia, Bani suef, and Fayoum governorates during the period (January to April 2024). A quantitative approach was applied. A total number of the 404 questionnaires were distributed to fast food restaurants customers. SPSS version 22.0 was used to analyze the data. The descriptive statistics (including frequency, percentage, standard deviation, mean, and rank) were used to evaluate the relative importance of the research variables. Correlation and regression used to test study hypotheses. The results showed that awareness significantly contributed to food behaviors, influencing customer habits and food choices. Healthy food habits are closely linked to nutritional awareness, with individuals with strong health habits tending to engage in healthier choices. Additionally,","PeriodicalId":476743,"journal":{"name":"Minia Journal of Tourism and Hospitality Research MJTHR","volume":"22 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141703853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-01DOI: 10.21608/mjthr.2024.294441.1159
Ahmed Mahmoud, Mahmoud Abdelaziz
The research aims to examine how employees' intentions to use digital transformation technologies are affected by their acceptance of these technologies, with a particular emphasis on the moderating effect of education level. The researchers developed and examined a conceptual model grounded on the Unified Theory of Acceptance and Use of Technology (UTAUT) framework by empirically examining the education level's role in influencing employees' intention to use digital transformation technologies. Using a quantitative research technique, data was obtained from 401 employees and supervisors in the four and five-star hotels in Hurghada and Sharm El Sheikh Cities. The Partial Least Squares Structural Equation Modeling (PLS-SEM) method was used to analyze the collected data. The results show that performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC) significantly influence employees' intention to use (IU) digital transformation technologies. Moreover, the results revealed that education level moderates the effect of PE and FC on employee intention to use digital transformation technologies, but does not significantly moderate the effect of SI and EE on employee intention to use digital transformation technologies. Additionally, the research contributes to filling a knowledge gap and offers practical implications.
本研究旨在探讨员工使用数字化转型技术的意愿如何受到他们对这些技术的接受程度的影响，并特别强调教育水平的调节作用。研究人员以技术接受和使用统一理论（UTAUT）框架为基础，通过实证研究教育水平对员工使用数字化转型技术意向的影响作用，建立并检验了一个概念模型。研究采用定量研究技术，从赫尔格达市和沙姆沙伊赫市四星级和五星级酒店的 401 名员工和主管处获取数据。采用偏最小二乘法结构方程建模（PLS-SEM）方法对收集到的数据进行分析。结果显示，绩效预期（PE）、努力预期（EE）、社会影响（SI）和便利条件（FC）显著影响了员工使用（IU）数字化转型技术的意愿。此外，研究结果表明，受教育程度调节了 PE 和 FC 对员工使用数字化转型技术意愿的影响，但没有明显调节 SI 和 EE 对员工使用数字化转型技术意愿的影响。此外，该研究还有助于填补知识空白，并提供了实践意义。
{"title":"The Impact of Accepting Digital Transformation Technologies on Employees' Intention to Use: Education Level as a Moderator","authors":"Ahmed Mahmoud, Mahmoud Abdelaziz","doi":"10.21608/mjthr.2024.294441.1159","DOIUrl":"https://doi.org/10.21608/mjthr.2024.294441.1159","url":null,"abstract":"The research aims to examine how employees' intentions to use digital transformation technologies are affected by their acceptance of these technologies, with a particular emphasis on the moderating effect of education level. The researchers developed and examined a conceptual model grounded on the Unified Theory of Acceptance and Use of Technology (UTAUT) framework by empirically examining the education level's role in influencing employees' intention to use digital transformation technologies. Using a quantitative research technique, data was obtained from 401 employees and supervisors in the four and five-star hotels in Hurghada and Sharm El Sheikh Cities. The Partial Least Squares Structural Equation Modeling (PLS-SEM) method was used to analyze the collected data. The results show that performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC) significantly influence employees' intention to use (IU) digital transformation technologies. Moreover, the results revealed that education level moderates the effect of PE and FC on employee intention to use digital transformation technologies, but does not significantly moderate the effect of SI and EE on employee intention to use digital transformation technologies. Additionally, the research contributes to filling a knowledge gap and offers practical implications.","PeriodicalId":476743,"journal":{"name":"Minia Journal of Tourism and Hospitality Research MJTHR","volume":"23 42","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141699768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-08DOI: 10.21608/mjthr.2024.292302.1158
Asmaa Ahmed Haridy, ٍSabreen Abd Eljalil, Nesreen Khairy Ahmed
aims to evaluate the role of
旨在评估
{"title":"The Role of Travel Agencies' Websites in Promoting Religious Tourism in South Sinai","authors":"Asmaa Ahmed Haridy, ٍSabreen Abd Eljalil, Nesreen Khairy Ahmed","doi":"10.21608/mjthr.2024.292302.1158","DOIUrl":"https://doi.org/10.21608/mjthr.2024.292302.1158","url":null,"abstract":"aims to evaluate the role of","PeriodicalId":476743,"journal":{"name":"Minia Journal of Tourism and Hospitality Research MJTHR","volume":" 32","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141370446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.21608/mjthr.2024.272558.1144
asmaa khalf
Green technologies improve efficiency and production without having a greater negative influence on the environment. This research indicates that green technology has a direct and beneficial influence on sustainability performance. The study aimed to explore the effectiveness of using green technology to enhance sustainability in Aswan. The research used a descriptive analytical methodology, using a questionnaire as a quantitative method, and the sample included a random sample of stakeholders, with a total of 129 questionnaires distributed online over the sample. Using SPSS version 25, a variety of analytical techniques were used to analyze the findings, including descriptive statistics, reliability analysis, coefficient analysis, and Pearson correlation analysis. Aswan was chosen for the study because it has the largest solar power plants and is one of the most important tourist destinations in the world. The research reached several results, the most important of which is that there is a use of green technology tools to achieve sustainability in Aswan, and the most common item is that an intelligent transportation system provides benefits to the local community by reducing traffic congestion at tourist destinations. The study recommended increasing renewable energy infrastructure through the utilization of solar, wind, and geothermal power to decrease dependence on fossil fuels and decrease greenhouse gas emissions.
{"title":"Exploring the Effectiveness of Using Green Technology to Enhance Sustainability in Aswan","authors":"asmaa khalf","doi":"10.21608/mjthr.2024.272558.1144","DOIUrl":"https://doi.org/10.21608/mjthr.2024.272558.1144","url":null,"abstract":"Green technologies improve efficiency and production without having a greater negative influence on the environment. This research indicates that green technology has a direct and beneficial influence on sustainability performance. The study aimed to explore the effectiveness of using green technology to enhance sustainability in Aswan. The research used a descriptive analytical methodology, using a questionnaire as a quantitative method, and the sample included a random sample of stakeholders, with a total of 129 questionnaires distributed online over the sample. Using SPSS version 25, a variety of analytical techniques were used to analyze the findings, including descriptive statistics, reliability analysis, coefficient analysis, and Pearson correlation analysis. Aswan was chosen for the study because it has the largest solar power plants and is one of the most important tourist destinations in the world. The research reached several results, the most important of which is that there is a use of green technology tools to achieve sustainability in Aswan, and the most common item is that an intelligent transportation system provides benefits to the local community by reducing traffic congestion at tourist destinations. The study recommended increasing renewable energy infrastructure through the utilization of solar, wind, and geothermal power to decrease dependence on fossil fuels and decrease greenhouse gas emissions.","PeriodicalId":476743,"journal":{"name":"Minia Journal of Tourism and Hospitality Research MJTHR","volume":"7 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141233914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.21608/mjthr.2024.280490.1149
Noha Abouelazm
Smart cities integrate sustainability into their agenda while integrating technological and informational components as supplementary layers. The purpose of the study is to enrich the understanding of how a smart city affects its sustainable development as a tourist destination. Consequently, this study aims to determine the effect of the smart city dimensions on the sustainable development of a tourism destination from a residents’ perspective. The objective of the current study was attained using the quantitative approach. The hypotheses proposed in this study were validated by utilizing Structural Equation Modelling (SEM) with the assistance of Partial Least Squares (PLS). The findings resulted from the data collected with the help of an online questionnaire distributed to 256 residents of New Alamein City, which is being developed as a smart city by the government of Egypt. The study found that the five dimensions (smart governance, smart people, smart mobility, smart economy, and smart environment) are significant predictors of the sustainable development of New Alamein City. Ultimately, the study proposed several implementations to guide policymakers, urban planners, and stakeholders in promoting the sustainable development of New Alamein as a smart tourism destination.
{"title":"How Smart Cities Can Be Leveraged to Create Sustainable Tourism Destinations: A Case of New Alamein City","authors":"Noha Abouelazm","doi":"10.21608/mjthr.2024.280490.1149","DOIUrl":"https://doi.org/10.21608/mjthr.2024.280490.1149","url":null,"abstract":"Smart cities integrate sustainability into their agenda while integrating technological and informational components as supplementary layers. The purpose of the study is to enrich the understanding of how a smart city affects its sustainable development as a tourist destination. Consequently, this study aims to determine the effect of the smart city dimensions on the sustainable development of a tourism destination from a residents’ perspective. The objective of the current study was attained using the quantitative approach. The hypotheses proposed in this study were validated by utilizing Structural Equation Modelling (SEM) with the assistance of Partial Least Squares (PLS). The findings resulted from the data collected with the help of an online questionnaire distributed to 256 residents of New Alamein City, which is being developed as a smart city by the government of Egypt. The study found that the five dimensions (smart governance, smart people, smart mobility, smart economy, and smart environment) are significant predictors of the sustainable development of New Alamein City. Ultimately, the study proposed several implementations to guide policymakers, urban planners, and stakeholders in promoting the sustainable development of New Alamein as a smart tourism destination.","PeriodicalId":476743,"journal":{"name":"Minia Journal of Tourism and Hospitality Research MJTHR","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141234183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.21608/mjthr.2024.269583.1141
Aya Mohamed Magdy, Noha Abouelazm
Digital transformation (DT) has revolutionized the way events are managed from corporate conferences to music festivals and weddings, etc. Despite the huge advancements in DT, the research on DT in the events industry is extremely limited – a gap that is partially filled with this paper. Specifically, this paper aims at exploring the extent to which DT technologies are used in the MICE industry in Egypt, besides, identifying the most commonly used DT technologies in MICE events management in Egypt. Moreover, discussing the available opportunities and the main barriers to applying DT in MICE industry. To achieve this, structured interviews were a key component of this study's quantitative approach. A sample of 26 responses from managers and event organizers in the Egyptian tour operators (TOs), event management companies (EMCs), and exhibition and conference centers (ECCs) in Cairo were targeted. The responses were analyzed using descriptive statistics, one-way ANOVA, and Spearman’s Rho correlation analysis with the support of SPSS 25. The findings revealed that despite the awareness of DT technologies, they are still not widely utilized in MICE events management in Egypt. Besides, the primary types of DT technological applications being used in the MICE industry in Egypt are mobile applications and social media, followed by the Internet of Things and big data on a smaller scale. The research implemented a comprehensive approach that might aid the adoption of DT technologies in the MICE industry, involving training, infrastructure development, awareness building, and government support.
{"title":"Towards Digital Transformation Technologies Application in the MICE Industry in Egypt","authors":"Aya Mohamed Magdy, Noha Abouelazm","doi":"10.21608/mjthr.2024.269583.1141","DOIUrl":"https://doi.org/10.21608/mjthr.2024.269583.1141","url":null,"abstract":"Digital transformation (DT) has revolutionized the way events are managed from corporate conferences to music festivals and weddings, etc. Despite the huge advancements in DT, the research on DT in the events industry is extremely limited – a gap that is partially filled with this paper. Specifically, this paper aims at exploring the extent to which DT technologies are used in the MICE industry in Egypt, besides, identifying the most commonly used DT technologies in MICE events management in Egypt. Moreover, discussing the available opportunities and the main barriers to applying DT in MICE industry. To achieve this, structured interviews were a key component of this study's quantitative approach. A sample of 26 responses from managers and event organizers in the Egyptian tour operators (TOs), event management companies (EMCs), and exhibition and conference centers (ECCs) in Cairo were targeted. The responses were analyzed using descriptive statistics, one-way ANOVA, and Spearman’s Rho correlation analysis with the support of SPSS 25. The findings revealed that despite the awareness of DT technologies, they are still not widely utilized in MICE events management in Egypt. Besides, the primary types of DT technological applications being used in the MICE industry in Egypt are mobile applications and social media, followed by the Internet of Things and big data on a smaller scale. The research implemented a comprehensive approach that might aid the adoption of DT technologies in the MICE industry, involving training, infrastructure development, awareness building, and government support.","PeriodicalId":476743,"journal":{"name":"Minia Journal of Tourism and Hospitality Research MJTHR","volume":"33 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141232939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.21608/mjthr.2024.265399.1139
Mahmoud Abdelbasir
Abstract
摘要
{"title":"Technology-Based Training: The Future of Using Virtual Reality Training in the Egyptian Hotel Sector","authors":"Mahmoud Abdelbasir","doi":"10.21608/mjthr.2024.265399.1139","DOIUrl":"https://doi.org/10.21608/mjthr.2024.265399.1139","url":null,"abstract":"Abstract","PeriodicalId":476743,"journal":{"name":"Minia Journal of Tourism and Hospitality Research MJTHR","volume":"5 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141229728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.21608/mjthr.2024.277102.1146
Mohammed Tawfiq, Mervat Abd-ellatif, Hany Roshdy
a unique collection of Islamic coins, among which the researchers have selected five coins for historical study; these coins are made of billon 1 that had not been published before. After the previous reading of the coins' inscriptions, it becomes clear that their inscriptions include the names of two sultans of
{"title":"Mubarak Shah and Alexander Shah: A Historical Study of Some of their Archaeological Coins (695-719/ 1296-1320)","authors":"Mohammed Tawfiq, Mervat Abd-ellatif, Hany Roshdy","doi":"10.21608/mjthr.2024.277102.1146","DOIUrl":"https://doi.org/10.21608/mjthr.2024.277102.1146","url":null,"abstract":"a unique collection of Islamic coins, among which the researchers have selected five coins for historical study; these coins are made of billon 1 that had not been published before. After the previous reading of the coins' inscriptions, it becomes clear that their inscriptions include the names of two sultans of","PeriodicalId":476743,"journal":{"name":"Minia Journal of Tourism and Hospitality Research MJTHR","volume":"37 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141233103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.21608/mjthr.2024.278751.1148
Ibrahim Elassal, Doaa Fathy Aly
{"title":"Applying the dark Tourism Route on Islamic Architecture in Al-Darb al-Ahmar District","authors":"Ibrahim Elassal, Doaa Fathy Aly","doi":"10.21608/mjthr.2024.278751.1148","DOIUrl":"https://doi.org/10.21608/mjthr.2024.278751.1148","url":null,"abstract":"","PeriodicalId":476743,"journal":{"name":"Minia Journal of Tourism and Hospitality Research MJTHR","volume":"3 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141229195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.21608/mjthr.2024.291953.1157
Hazem saleh, Mohamed El Biesi, M. Anter
.
.
{"title":"Theory of the informal economy in the Egyptian tourism sector","authors":"Hazem saleh, Mohamed El Biesi, M. Anter","doi":"10.21608/mjthr.2024.291953.1157","DOIUrl":"https://doi.org/10.21608/mjthr.2024.291953.1157","url":null,"abstract":".","PeriodicalId":476743,"journal":{"name":"Minia Journal of Tourism and Hospitality Research MJTHR","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141398544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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