{"title":"Understanding student perception and identification in cobranded UK HEIs based on consumer-company identification theory","authors":"Khadija Rauf, Mohammad Waqar Abbasi","doi":"10.1080/08841241.2024.2379256","DOIUrl":null,"url":null,"abstract":"This study explores student perception and identification with cobranded HEIs in the UK. Due to the success of many international partnerships, domestic academic partnerships have increased tremend...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"46 1","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing for Higher Education","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/08841241.2024.2379256","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
This study explores student perception and identification with cobranded HEIs in the UK. Due to the success of many international partnerships, domestic academic partnerships have increased tremend...
期刊介绍：
The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.
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