{"title":"Marketing higher education on YouTube: a content analysis of college promotional videos","authors":"Alice Marianne Fritz, Andrea M. Smith","doi":"10.1080/08841241.2024.2400088","DOIUrl":null,"url":null,"abstract":"Colleges and universities in the United States spend over $2 billion annually on marketing and advertising. Increasingly, higher education institutions are turning to social media platforms, such a...","PeriodicalId":47038,"journal":{"name":"Journal of Marketing for Higher Education","volume":"34 1","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing for Higher Education","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/08841241.2024.2400088","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
Colleges and universities in the United States spend over $2 billion annually on marketing and advertising. Increasingly, higher education institutions are turning to social media platforms, such a...
期刊介绍：
The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.
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