Performing lowbrowness: How Chinese queer people negotiate visibility on short-video platforms

Z. Zhou
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Abstract

In recent years, Chinese media have tightened regulations on LGBTQ-related content, yet queer people remain highly visible on short-video platforms. Many of them have become influencers with millions of followers. This paper examines queer people’s digital tactics of negotiating visibility and establishing queer connections. Based on extensive research from 2020 to 2023 on Douyin, this paper unpacks how rather than relying on bounded LGBT identities to construct selfhood, Chinese queer influencers resort to the tactic of performing lowbrowness to build online personas and to achieve queer visibility. The performed lowbrowness ostensibly signifies a cultural taste, but queer influencers imbue these classed signs with queer meanings, using them to re-signify unconventional genders and/or sexualities. This project brings to light Chinese queer people’s digital agency to navigate today’s media regulations. It also shows how Chinese digital queer politics may not be intelligible to, and contest the discourses of, queer liberalism.
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表演低俗:中国同性恋者如何在短视频平台上协商能见度
近年来,中国媒体加强了对 LGBTQ 相关内容的监管,但同性恋者在短视频平台上的曝光率仍然很高。他们中的许多人已成为拥有数百万粉丝的影响力人物。本文探讨了同性恋者在协商知名度和建立同性恋联系方面的数字策略。基于 2020 年至 2023 年对豆瓣网的广泛研究,本文揭示了中国的同性恋影响者是如何通过 "表演低眉顺眼 "来建立网络角色并获得同性恋能见度的,而不是依靠受约束的 LGBT 身份来构建自我身份。表面上看,低眉顺眼是一种文化品味的象征,但同性恋影响者将这些阶级标志赋予了同性恋的含义,用它们来重新象征非传统的性别和/或性。本项目揭示了中国同性恋者在当今媒体法规下的数字代理权。它还展示了中国的数字同性恋政治如何与同性恋自由主义的论述相悖,并与之抗衡。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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