Analyses the Strategies for Sustained Membership Growth in Post-COVID-19 China

Abstract

China's domestic retail industry has been adversely affected by the recent coronavirus pandemic for the past two years. Nevertheless, following the containment of the outbreak, the general condition has ameliorated. The objective of this paper was to examine the factors contributing to the growth of Sam's Club stores in China following the conclusion of the COVID-19 pandemic. Additionally, the paper aims to propose systematic strategies to enhance customer turnout at Sam's Club and other retail establishments in China. This study employed a case study methodology to examine the aspects that could potentially contribute to the expected growth of Sam's Club between 2022 and 2023. The conclusion section of this article analyzes the determinants that impact the sustainable development of Sam's Club. The study included suggestions on how Sam's Club and the Chinese retail industry may adapt in order to sustain the growth of their membership numbers in the near future.