Analyzing the Influential Strategy on Getting out of Trouble after the COVID-19 Epidemic

Abstract

Burberry encountered challenges within the COVID-19 pandemic, resulting in a substantial decline in company revenue. Burberry launched a range of aggressive actions in response to the outbreak, aiming to swiftly address the crisis. This essay examines the phenomenon of Burberry's swift rebound during the COVID-19 pandemic and explores the factors contributing to its speedy comeback. Burberry was able to swiftly overcome its difficulties by implementing a logo transformation strategy. This article provides recommendations for luxury firms to modify their logos in order to cater to the preferences of affluent consumers. An effective social media strategy led to Burberry's swift recovery. Therefore, it is suggested that luxury firms should offer customized online services. Burberry's effective digital strategy is a primary factor in its successful resolution of difficulties. Given this rationale, the paper proposes that luxury brands should create a digital platform. This article explores strategies for luxury brands to overcome challenges and increase their commercial worth.