Predicting the Impact of Brand Marketing on Expanding Female Consumer Groups

Abstract

The stable and promising growth trajectory of the light luxury market has prompted businesses to contemplate how to capitalize on opportunities and expand their consumer base during the brand adjustment phase. Hence, this article seeks to examine the influence of marketing strategies and innovative concepts on brands, using market data as a basis for analysis. Using Miu Miu's remarkable performance in the 2024 autumn/winter fashion show as a case study, examine the three factors contributing to the issue: brand image, product design, and marketing strategy. The essay proposes that effective brand image positioning, unique product design styles, and eye-catching media marketing can significantly enhance brand development. Consequently, drawing on these analysis findings, the essay presents the issues that require attention and offers recommendations for resolving them in brand transformation. These proposals serve as valuable references for the transformation of light luxury brands and provide significant guidance for their future development.