AI Chatbot integration in SME marketing platforms: Improving customer interaction and service efficiency

International Journal of Management & Entrepreneurship Research Pub Date : 2024-07-23 DOI:10.51594/ijmer.v6i7.1327

Wagobera Edgar Kedi, Chibundom Ejimuda, Courage Idemudia, Tochukwu Ignatius Ijomah

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Abstract

This review paper examines the integration of AI chatbots in small and medium-sized enterprise (SME) marketing platforms, focusing on their impact on customer interaction, service efficiency, and future implications. AI chatbots, powered by advancements in natural language processing and machine learning, have revolutionized customer service by automating routine tasks, providing 24/7 availability, and personalizing interactions based on user data. The paper explores historical developments, current trends, and applications of chatbots in SMEs, highlighting benefits such as cost efficiency and improved service processes. Furthermore, it discusses emerging technologies in chatbot development and outlines long-term benefits for SMEs, including enhanced customer satisfaction and operational efficiencies. Practical recommendations for SMEs considering chatbot integration are provided to optimize implementation and leverage this technology effectively in their marketing strategies. Keywords: AI Chatbots, SME Marketing, Customer Interaction, Service Efficiency, Automation, Future Trends.

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中小企业营销平台中的人工智能聊天机器人集成：提高客户互动和服务效率

本评论文章探讨了人工智能聊天机器人与中小企业营销平台的整合，重点关注其对客户互动、服务效率的影响以及未来的意义。人工智能聊天机器人以自然语言处理和机器学习的进步为动力，通过自动化日常任务、提供全天候服务以及基于用户数据的个性化互动，彻底改变了客户服务。本文探讨了聊天机器人的历史发展、当前趋势以及在中小企业中的应用，重点介绍了其成本效益和改进服务流程等优势。此外，它还讨论了聊天机器人开发中的新兴技术，并概述了中小企业的长期利益，包括提高客户满意度和运营效率。报告还为考虑整合聊天机器人的中小企业提供了实用建议，以优化实施并在营销战略中有效利用这项技术。关键词人工智能聊天机器人、中小企业营销、客户互动、服务效率、自动化、未来趋势。

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International Journal of Management & Entrepreneurship Research

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