Moderating Effect Of Employee Service Quality And Mediating Impact Of Experiential Marketing in UAE Entrepreneurial Sector

Marwa Ahli, Mohd Faiz Hilmi, Anas Abudaqa
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Abstract

Considersing the organizational success, employees performance has been accepted as among the fundamental role players. However, several organizational factors like abusive supervision, job stress, turnover intention, and agile leadership have been accepted as among the most critical determinants of such performance outcomes. The objective of this research is to investigate the moderating effect of perceived organizational support on the relationships between abusive supervision, job stress, turnover intention, and agile leadership with employee performance in public firms in the UAE. A valid sample of 211 respondents from the public sector firms in UAE has been collected. The present study applies the measurement model and structural model assessment using the Smart PLS version 4.0. The findings confirm the presence of the internal consistency reliability, convergent validity, and discriminant validity of the latent constructs when examined through their relative items. Moreover, the structural equation modelling reveals that there is a significant impact of agile leadership, abusive supervision, and job stress on the employee performance among the public firms of UAE. Additionally, the findings state that there is a significant moderating effect of perceived organizational support on the relationship between agile leadership and employee performance, between abusive supervision and employee performance, and between job stress and employee performance, respectively. Based upon the given findings, several policy implications have also been suggested for the policymakers specifically at the public firms in UAE.
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阿联酋企业部门员工服务质量的调节作用和体验营销的中介影响
考虑到组织的成功,员工的绩效被认为是其中最基本的角色之一。然而,一些组织因素,如滥用监督、工作压力、离职意向和敏捷领导力,已被认为是这些绩效结果最关键的决定因素之一。本研究旨在探讨感知到的组织支持对阿联酋上市公司中滥用监督、工作压力、离职意向和敏捷领导力与员工绩效之间关系的调节作用。本研究从阿联酋公共部门企业中收集了 211 个有效样本。本研究使用 Smart PLS 4.0 版对测量模型和结构模型进行了评估。研究结果证实,通过对潜在构念的相关项目进行考察,这些构念具有内部一致性可靠性、收敛有效性和区分有效性。此外,结构方程模型显示,敏捷领导、滥用监督和工作压力对阿联酋上市公司的员工绩效有显著影响。此外,研究结果还表明,感知到的组织支持对敏捷领导与员工绩效之间、滥用监督与员工绩效之间以及工作压力与员工绩效之间的关系分别具有显著的调节作用。基于上述研究结果,研究人员还为阿联酋公共企业的政策制定者提出了若干政策启示。
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