Strategi Pemasaran Efektif untuk Meningkatkan Penjualan Usaha Makanan Ringan dalam Praktek Kewirausahaan Mahasiswa Stikes Santa Elisabeth Medan 2024

Abstract

Your Trendy Talent Arena  is a business founded by Stikes Santa Elisabeth Medan students with the aim of providing a platform for young talents to showcase their creative works and products. However, the challenge of increasing sales is the main issue faced. Therefore, this research aims to identify effective marketing strategies. And with the aim of identifying and analyzing effective marketing strategies to increase sales at Your Trendy Talent Arena, an entrepreneurial initiative run by Stikes Santa Elisabeth Medan students. Using qualitative and quantitative approaches, this research examines various marketing techniques implemented by, including digital marketing using websites. The research results show that from strong digital marketing,. This analysis provides insight for entrepreneurial practitioners, especially among students, about the importance of dynamic and adaptive marketing strategies in a competitive business environment. In evaluating the success of a marketing strategy, it is important to continuously monitor and analyze sales data and customer feedback.