The Innovation of Cross-cultural Communication Path of Elegies of the South in the New Media Era

Abstract

As a treasure of traditional Chinese culture, Elegies of the South has important historical and cultural value. In the trend of internationalization of Chinese culture, Elegies of the South is also an important part of Chinese culture “going out”. In the era of new media, how to effectively promote the globalization of Elegies of the South in cross-cultural communication has become an important issue. Studies have shown that through digital platforms, social media, online literature, and audiovisual media, it is possible to make use of new media features such as multimedia interactivity, participatory culture, and fan economy to revitalize Elegies of the South's cultural connotations, and to enhance the acceptance and resonance of its global audience. In addition, the implementation of culturally adapted translation and localization strategies of Elegies of the South is also an important way to cross linguistic and cultural barriers and promote cross-cultural communication.