Kajian Pemasaran Karya Seni Rupa di Ruang Alternatif: Studi Kasus Pameran Pasar Seni di Rest Area Heritage KM 260 B Banjaratma Brebes

Abstract

The art exhibition at the Brebes Toll Exit is a place where local artists can market their works directly to the public. Despite the exhibition not having a specific theme, the diversity of the artists' works is recognized as a strategy to attract buyers from various circles. This exhibition has shortcomings, such as limited space and management, but also has advantages, such as a strategic location and familial financial management. The artists sell their works directly on location, although they also market through their Instagram accounts. Despite deliveries being made online, there have been no complaints about fraud. Buyer trust is emphasized, even though there is no binding written agreement. This exhibition has a sales approach and governance that prioritizes familial aspects and mutual support among artists.