Memories are not all positive: Conceptualizing negative memorable food, drink, and culinary tourism experiences

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Management Perspectives Pub Date : 2024-09-10 DOI:10.1016/j.tmp.2024.101296

Matthew J. Stone , Erose Sthapit

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Abstract

Memorable tourism experience (MTE) and memorable food tourism experience (MFTE) research has focused almost exclusively on positive experiences. This has limited theoretical development because categorizing positive experiences may not cover all memorable experiences. This study asked travelers for their most memorable negative food travel experience. Notably, about 30% stated they never had a negative MFTE. Factors contributing to a negative MFTE were: food/drink quality; sanitation/food safety; cultural differences; dietary/menu restrictions; service attributes; price/perceived value; and destination's lack of food or restaurant availability. These factors differ from positive MFTE. Negative MFTE focused more on food and service than other attributes (e.g. social, touristic) found with positive MFTE. Some factors (e.g. food, service) contribute to both positive and negative MFTE, while others (e.g. sanitation) only to negative MFTE. Thus, Herzberg's two-factor theory can be applied to MFTE: attributes may be satisfiers (leading to positive MTE), dissatisfiers (leading to negative MTE), or either.

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记忆并非都是正面的：将负面的难忘餐饮和美食旅游体验概念化

令人难忘的旅游体验（MTE）和令人难忘的美食旅游体验（MFTE）的研究几乎都集中在正面体验上。这限制了理论的发展，因为正面体验的分类可能无法涵盖所有难忘的体验。本研究询问了游客最难忘的负面美食旅游经历。值得注意的是，约 30% 的人表示他们从未有过负面的 MFTE。导致负面 MFTE 的因素有：食品/饮料质量；卫生/食品安全；文化差异；饮食/菜单限制；服务属性；价格/感知价值；目的地缺乏食品或餐厅供应。这些因素与积极的多方来访促进法不同。负面的 "方便旅游 "更注重食品和服务，而不是正面的 "方便旅游 "中的其他属性（如社交、旅游）。有些因素（如食品、服务）既会导致积极的 MFTE，也会导致消极的 MFTE，而其他因素（如卫生条件）则只会导致消极的 MFTE。因此，赫茨伯格的双因素理论可适用于 MFTE：属性可能是令人满意的（导致积极的 MTE），也可能是令人不满意的（导致消极的 MTE），或两者兼而有之。

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.