Evolving needs of learners and role of artificial intelligence (AI) in training and development (T&D): T&D professionals' perspective

IF 2.5 Q3 MANAGEMENT JOURNAL OF MANAGEMENT DEVELOPMENT Pub Date : 2024-09-11 DOI:10.1108/jmd-01-2024-0009
Aparna Sameer Dixit, Sunita Jatav
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Abstract

Purpose

The principal aim of this research is to acquire a deeper understanding of the opinion held by the training and development (T&D) professionals, regarding the use of artificial intelligence (AI) technology in the area of T&D. Particularly in response to the evolving needs of learners, the research aims to ascertain T&D professionals' perspective on the efficiency of AI in fostering T&D, while understanding the constraints and limitations associated with this technology.

Design/methodology/approach

The study is based on qualitative data. With the help of semi-structured interviews, qualitative data has been collected from 21 T&D professionals. Experts working with multinational corporations (MNCs) are selected as a study sample using a convenient sampling technique. Qualitative data were analysed using thematic analysis. Conclusions were drawn based on the results of thematic analysis.

Findings

The findings of the study have revealed a notable and rapid evolution in the requirements of learners, particularly during and post-COVID-19 period. AI-based technology has emerged as a significant contributor, offering learners distinct personalised experiences and enhanced convenience. However, the implementation of AI in training remains in its early stages and has not reached widespread adoption. The findings of the study also highlighted various challenges and limitations, while using AI-based technology for training. It has been found that AI complements rather than replaces the role of a physical trainer.

Originality/value

The originality of this study lies in the application of AI-based training for professional learners, from the perspective of the T&D practitioners working with MNCs in Maharashtra, India. Numerous studies that have recently been published, emphasise the areas in which AI technology can transform the T&D industry. Yet, there are currently very less studies that have attempted to understand the evolving needs of learners and support of AI-based training for the same, from the perspective of the T&D professionals working in Maharashtra, India.

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学习者不断变化的需求和人工智能(AI)在培训与发展(T&D)中的作用:培训与发展专业人员的观点
目的 本研究的主要目的是深入了解培训与发展(T&D)专业人员对在培训与发展领域使用人工智能(AI)技术的看法。特别是为了满足学习者不断变化的需求,本研究旨在确定培训与发展专业人员对人工智能在促进培训与发展方面的效率的看法,同时了解与这项技术相关的制约因素和局限性。在半结构化访谈的帮助下,从 21 位研发专业人员那里收集了定性数据。采用方便抽样技术,选取了在跨国公司(MNCs)工作的专家作为研究样本。采用专题分析法对定性数据进行了分析。研究结果研究结果表明,学习者的要求发生了显著而迅速的变化,尤其是在 COVID-19 期间和之后。以人工智能为基础的技术为学习者提供了独特的个性化体验和更大的便利性,是一个重要的促进因素。然而,人工智能在培训中的应用仍处于早期阶段,尚未得到广泛采用。研究结果还强调了在培训中使用人工智能技术所面临的各种挑战和限制。原创性/价值本研究的原创性在于,从印度马哈拉施特拉邦跨国公司培训和研发从业人员的角度出发,为专业学习者应用基于人工智能的培训。最近发表的许多研究报告都强调了人工智能技术可以改变培训和研发行业的领域。然而,从在印度马哈拉施特拉邦工作的 T&D 专业人员的角度出发,试图了解学习者不断变化的需求以及对基于人工智能的培训的支持的研究目前还非常少。
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来源期刊
CiteScore
7.00
自引率
9.70%
发文量
28
期刊介绍: ■Competence-based management development ■Developing leadership skills ■Developing women for management ■Global management ■The new technology of management development The Journal of Management Development draws together the thinking and research relating to the role played by managers in their immediate environment, and the ways in which they can widen their responsibilities to take on larger roles. Many companies now appreciate that investment in management development helps to reduce costs, increase sales and improve productivity - so it"s well worth investigating.
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