Advertising Artificial Intelligence (AI) Agents: The Effects of Social Presence, Sincerity, and Social Benefit Appeals

Y. Greg Song, Jeongmin Ham, Eunjoo Jin, Matthew S. Eastin
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Abstract

The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally...
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人工智能(AI)代理广告:社会存在、真诚和社会效益诉求的影响
本研究调查了对话式人工智能(AI)代理为消费者提供的独特优势,包括社会效益和沟通诚意。此外...
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来源期刊
Journal of Interactive Advertising
Journal of Interactive Advertising Social Sciences-Communication
CiteScore
7.40
自引率
0.00%
发文量
22
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